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Martini

Campaign
Agency Network: 
Published/Aired: 
July 2012
Julyna Print Ad -  Martini

Also From This Campaign 2

Description

Men have Mo-vember. Women have Julyna – a non-profit organization that encourages creative grooming to raise money and increase awareness of cervical cancer and HPV. This print campaign promotes their fundraising event.

Print advertisement created by Cossette, Canada for Julyna, within the category: Public Interest, NGO.

Caption

Join us July 26th for a night of fundraising in the fight against cervical cancer.

Advertising Agency: Cossette, Toronto, Canada
Creative Directors: David Daga, Matt Litzinger
Art Director: Angela Sung
Copywriter: Rachel Abrams
Photographer: Philip Rostron
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Highest Rated

Tom Megginson's picture

Thanks for sharing the other creative, @Spanky. I used your finds here: http://osocio.org/message/the_rise_and_fail_of_julyna_advertising/

Tom Megginson
Activity Score 548
Creative Director at Acart Communications
Spanky's picture

Done many times.

Spanky
Activity Score 4899
Other
AbbaSez's picture

Exceptional. If it's been done, I haven't seen it.

AbbaSez
Activity Score 104
Creative Director at AbbaSez, LLC
Spanky's picture

Spanky
Activity Score 4899
Other
Edgar_Allan_Bro's picture

That girl (???) has the hairiest arms I've ever seen!

Edgar_Allan_Bro
Activity Score 20
Copywriter
Spanky's picture

Italians are hairy people.

Spanky
Activity Score 4899
Other
brandlover's picture

true. but still the most elegant outcome.

brandlover
Activity Score 175
Copywriter
CommandZ's picture

+1

CommandZ
Activity Score 2498
Creative Director
Spanky's picture

It's been done dozens if not hundreds of times. Those are just the first few I could find without having pictures of women's crotches on my screen for an extended period of time.

That said, once an idea is done, it's done. Your version is DOA even if it does look prettier.

Spanky
Activity Score 4899
Other
Nike Diesel's picture

+1 @Spanky

Nike Diesel
Activity Score 13630
Art Director
Setinho's picture

If Julyna.com was a brothel the ad deserves 5 ​​or 6 stars.

Setinho
Activity Score 306
General Manager
JLL's picture

René Magritte (1898-1967) did it first...

JLL
Activity Score 390
Director of Creation - Copywriter
Bob.C's picture

Not particularly original, but given that it's a fundraiser for cervical cancer it works nicely

Bob.C
Activity Score 1159
Copywriter at Convince Ltd |

= http://we-convince.com/ =

Tom Megginson's picture

Thanks for sharing the other creative, @Spanky. I used your finds here: http://osocio.org/message/the_rise_and_fail_of_julyna_advertising/

Tom Megginson
Activity Score 548
Creative Director at Acart Communications
meistershalis's picture

Never grows old.

meistershalis
Activity Score 144
Copywriter
idealfredo's picture

Idea descontextualizada, valido, pero pierde impacto por lo mismo.

idealfredo
Activity Score 21
Copywriter at Instituto Peruano de Publicidad
danmarteen's picture

old, really old

danmarteen
Activity Score 31
Production Manager
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