C Word

Agency Network: 
July 2011

Men have Mo-vember. Women have Julyna – a non-profit organization that encourages creative grooming to raise money and increase awareness of cervical cancer and HPV. This print campaign promotes their fundraising event.

Print advertisment created by Cossette, Canada for Julyna, within the category: Public Interest, NGO.

It's time to embrace that 4-letter c-word. Cure.

Advertising Agency: Cossette, Toronto, Canada
Creative Director: Pete Breton, Dave Douglass
Art Director: Angela Sung, Tom Koukodimos
Copywriter: Rachel Abrams

Comments (14)

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chuckieT's picture
Activity Score 680

That pubic headline is too hard to read. And not great. Also, grammatically, a colon would have been easier to read.

Why the blurry navel? It seems unnecessary and forced. Or am I missing something?

Wc's picture
Activity Score 21

lower part of a female's body?

vlwk's picture
Activity Score 154

Well, I'm not sure if it's my dirty mind acting up, but try this,

Lean back on your chair and look at the navel. Now look down at the text.

Doesn't it look like a woman's crotch?

andylefty's picture
Activity Score 4535

Typographer's been dying to use that face.

Image communicates to women.

andylefty's picture
Activity Score 4535

Typographer's been dying to use that face.

Image communicates to women.

A.S.'s picture
Activity Score 78

The headline is totally unreadable

erik.salamon's picture
Activity Score 35

The font is nearly impossible to read. I am not sure if that was intentional but if not it is really quite pure execution.

dean viii's picture
dean viii
Activity Score 1686

Fail. On all levels.

abake's picture
Activity Score 1262

I don't like hairy pubes...
On a more serious note, I think this has been used/seen too many times before.

kleenex's picture
Activity Score 50224

The font looks great, BUTTTTTT it sure does make it hard to read,

Roger Keynes's picture
Roger Keynes
Activity Score 5498

Type layout at the top bugs me. Fights/distracts from the visual idea.

Otherwise, yes.

The Jobless Writer
Will Think for Salary

samarin's picture
Activity Score 26

I agree... the copy on top distracts me from the concept... and yes.. the font is hard to read

Muddy's picture
Activity Score 45

Two problems:
1. Font is only useful for one word.
2. Anyone under the age of 40 won't immediately recognize a full bush.

johnson7489's picture
Activity Score 8

You guys are being way too hard on these. Has type been used this way before to denote "pubes"? yes it has. but overall these are nice and clean and cool. i have a feeling you'll be seeing these in the books