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Forgiveness, Toilet

Campaign
Agency Network: 
Published/Aired: 
April 2010

Description

Print advertisement created by Euro RSCG, Brazil for Jota, within the category: Personal Accessories.

Caption

Forgiveness. Jota Art Jewelry

Advertising Agency: Euro RSCG Contemporânea, Rio de Janeiro, Brazil
Creative Director: Marcelo Felício
Art Director: Pedro Americo
Copywriter: Marcelo Felício
Photographer: Rodrigo Paredes
Art Buyer: Irene Calado
Account Supervisor: Sergio Almeida
Other Advertising Agencys: Helena Lopes - Retouch
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Highest Rated

atb2005's picture

Sorry, but diamonds and toilets, toothpaste or even dirty sneakers just don't mesh. I do get the idea (buy her diamonds so that she'd forgive you for being a "typical" man), but still. Exquisite layout, ruined by the inclusion of certain objects. I also hate this continued stereotyping of men in advertising (always portrayed as bumbling fools or messy slobs).

atb2005
Activity Score 13557
atb2005's picture

Sorry, but diamonds and toilets, toothpaste or even dirty sneakers just don't mesh. I do get the idea (buy her diamonds so that she'd forgive you for being a "typical" man), but still. Exquisite layout, ruined by the inclusion of certain objects. I also hate this continued stereotyping of men in advertising (always portrayed as bumbling fools or messy slobs).

atb2005
Activity Score 13557
F.Abboud's picture

Agree; old cliche!

F.Abboud
Activity Score 218
Planner
Guest's picture

Great idea! Very nice!

Guest
Guest's picture

I like the idea. But not the conclusion.

Guest
Guest's picture

Don't get it.

Guest
bmviana's picture

That's how the advertising market works these days. "I didn't do it, so I won't like it." Let's learn to be a bit more humble and a little less egocentric.

bmviana
Activity Score 9
Art Director
LeroyChristian's picture

agree

LeroyChristian
Activity Score 392
Other at Nanyang Academy of Fine Arts
niniasufle's picture

LOL
I thought that it was an umbrella when I saw it from far
Don't like the visuals, sorry.

niniasufle
Activity Score 407
Producer/Director at La Red TV
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