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Hendrix

Campaign
Agency Network: 
Published/Aired: 
November 2011

Description

Print advertisement created by Integral, Brazil for Jornal O Povo, within the category: Media.

Caption

Black music was the greatest rock ‘n’ roll influence.
Now can you see why your son doesn’t wear anything but black?
Celebrate Equality.
November 20th. Brazilian Day for the Elimination of Racial Discrimination.

Advertising Agency: Íntegra, Fortaleza, Brazil
Creative Director: Lauro Marcus, Paulo Fraga
Art Director: Gesse Colares, Lauro Marcus, Malu Lima
Copywriter: Bruno Biú, Paulo Fraga
Illustrator: Gesse Colares
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Highest Rated

jponino's picture

yeah, and moreover starting from rock'n roll to celebrate equality by saying that rock'n'roll was inspired by black music... weird and bad way to get to the point, the copywriter lost his way during his concept here

jponino
Activity Score 601
Copywriter at ISCOM, copywriter and art director
andylefty's picture

Copy not true on this one.

andylefty
Activity Score 4535
Graphic Designer at Central Saint Martins College of Art and Design
jponino's picture

yeah, and moreover starting from rock'n roll to celebrate equality by saying that rock'n'roll was inspired by black music... weird and bad way to get to the point, the copywriter lost his way during his concept here

jponino
Activity Score 601
Copywriter at ISCOM, copywriter and art director
iambusy's picture

copy me ssed it up....

iambusy
Activity Score 2219
Copywriter |

busy.

Abhishek Parikh's picture

I like the idea. But yes.. the copy is messed up.. something like this could be still worthy:
"Black music has touched a lot of people.
Though its people still remain a touchy issue."

Abhishek Parikh
Activity Score 568
MicheleVirgilio's picture

Good work. Bad copy

MicheleVirgilio
Activity Score 2617
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