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Wet Floor, 3

Campaign
Agency Network: 
Published/Aired: 
September 2012

Description

Print advertisement created by Miami Ad School, Brazil for Jontex Condoms, within the category: Health.

Caption

Caution! Wet Floor. Jontex Extra Lubricated Condoms.

Advertising School: Miami Ad School, São Paulo, Brazil
Orientation: Paulo André Bione
Art Direction: André Rival
Copywriter: Heloísa Ribeiro
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creativegodown's picture

No connect or may be a very very feeble connect. You can do wonderful campaigns for this...... this is mediocre.

creativegodown
Activity Score 252
Shawali's picture

Unless the guy was screwing the lift itself, I really don't see the connection.

Shawali
Activity Score 8442
Art Director at freelance visual creative/Paris, France |

No one cares about child labor, eye donation or saving the Earth: NO PSA!!! http://adsoftheworld.com/forum/135094

andylefty's picture

There's so much lube that it's dripped onto the floor.

andylefty
Activity Score 4535
Graphic Designer at Central Saint Martins College of Art and Design
kleenex's picture

Funny concept, BUTTT it just does not work.

kleenex
Activity Score 51078
Web Designer/Developer
andylefty's picture

think it's a little giggle.

andylefty
Activity Score 4535
Graphic Designer at Central Saint Martins College of Art and Design
The Monk's picture

Ok, ok, ok. Where's the connection? I mean, ok, extra lube and stuff but... wet floor?

The Monk
Activity Score 149
Copywriter at Cheil Italy |

http://www.behance.net/amonestiroli

thedesignaddict's picture

Seriously people, what's not to get?

"Extra Lubricated Condoms" with a dripping logo. Clearly people are shagging in these places.

I don't take exception to the solution, but you're teacher's doing you a disservice by allowing you to do ads for condoms. It's the biggest cliche in the student ad book. As students you should challenge yourselves more by doing great ads for a boring products like toothpaste or hair dye.

thedesignaddict
Activity Score 5403
Art Director at Freelance
andylefty's picture

Seconded. allow condom ads.

Pick a car, bank, airline, beer for your book.

andylefty
Activity Score 4535
Graphic Designer at Central Saint Martins College of Art and Design
Roger Keynes's picture

Some of these 'critiques' are piss funny!
This works from a couple of angles!
Am I right, grown ups?
Seriously, have you guys even been laid yet? :D

Roger Keynes
Activity Score 5498
Copywriter |

The Jobless Writer
Will Think for Salary

Tuco's picture
Tuco
Activity Score 289
Copywriter at ah...
Roger Keynes's picture

So that's a good place for quick sex, huh? ;)

Roger Keynes
Activity Score 5498
Copywriter |

The Jobless Writer
Will Think for Salary

Edgar_Allan_Bro's picture

Golden rule for students: stay away from condom ads. They are easy and don't impress anyone. If you're open to free advice, find hard to market products and do some creative ideas around them. You'll get a job a lot quicker doing that then doing condom ads.

Edgar_Allan_Bro
Activity Score 20
Copywriter
WireDino's picture

This suggests it's a messy product. I don't know about you guys, but if I'm using lube the last thing I want is my bed covered in that stuff. The joke here implies that you'll be using the lube in public places. It's very, "oh, haha" but if this ad is intended to sell a product, then who's the target? The people that buy lube just for these kind of occasions, because then it's funny? it becomes too far fetched. This campaign is a one note joke.

WireDino
Activity Score 237
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