Wet Floor, 3

Agency Network: 
September 2012

Print advertisment created by Miami Ad School, Brazil for Jontex Condoms, within the category: Health.

Caution! Wet Floor. Jontex Extra Lubricated Condoms.

Advertising School: Miami Ad School, São Paulo, Brazil
Orientation: Paulo André Bione
Art Direction: André Rival
Copywriter: Heloísa Ribeiro

Comments (13)

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creativegodown's picture
Activity Score 252

No connect or may be a very very feeble connect. You can do wonderful campaigns for this...... this is mediocre.

Shawali's picture
Activity Score 8442

Unless the guy was screwing the lift itself, I really don't see the connection.

No one cares about child labor, eye donation or saving the Earth: NO PSA!!!

andylefty's picture
Activity Score 4535

There's so much lube that it's dripped onto the floor.

kleenex's picture
Activity Score 51044

Funny concept, BUTTT it just does not work.

andylefty's picture
Activity Score 4535

think it's a little giggle.

The Monk's picture
The Monk
Activity Score 149

Ok, ok, ok. Where's the connection? I mean, ok, extra lube and stuff but... wet floor?

thedesignaddict's picture
Activity Score 5403

Seriously people, what's not to get?

"Extra Lubricated Condoms" with a dripping logo. Clearly people are shagging in these places.

I don't take exception to the solution, but you're teacher's doing you a disservice by allowing you to do ads for condoms. It's the biggest cliche in the student ad book. As students you should challenge yourselves more by doing great ads for a boring products like toothpaste or hair dye.

andylefty's picture
Activity Score 4535

Seconded. allow condom ads.

Pick a car, bank, airline, beer for your book.

Roger Keynes's picture
Roger Keynes
Activity Score 5498

Some of these 'critiques' are piss funny!
This works from a couple of angles!
Am I right, grown ups?
Seriously, have you guys even been laid yet? :D

The Jobless Writer
Will Think for Salary

Tuco's picture
Activity Score 289
Roger Keynes's picture
Roger Keynes
Activity Score 5498

So that's a good place for quick sex, huh? ;)

The Jobless Writer
Will Think for Salary

Edgar_Allan_Bro's picture
Activity Score 20

Golden rule for students: stay away from condom ads. They are easy and don't impress anyone. If you're open to free advice, find hard to market products and do some creative ideas around them. You'll get a job a lot quicker doing that then doing condom ads.

WireDino's picture
Activity Score 237

This suggests it's a messy product. I don't know about you guys, but if I'm using lube the last thing I want is my bed covered in that stuff. The joke here implies that you'll be using the lube in public places. It's very, "oh, haha" but if this ad is intended to sell a product, then who's the target? The people that buy lube just for these kind of occasions, because then it's funny? it becomes too far fetched. This campaign is a one note joke.