Trade-in campaign, Tractor

Agency Network: 
January 2011

Print advertisment created by Stendahls, Sweden for Jonsered, within the category: House, Garden.

Trade-in days
Make sure your old workmate doesn't end up in mistery. We will buy your used machine regardless of manufacturer or condition. Visit your local dealer or

Advertising Agency: Stendahls, Sweden
Art Director: Nicklas Gottrup
Copywriter: Bo Brunoson
Key Account Manager: Håkan Hermansson
Photographer: Carl-Johan / Paulin

Comments (8)

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luispiter's picture
Activity Score 2756

It's bad

kleenex's picture
Activity Score 50142

It's good!!!

aRianna_.'s picture
Activity Score 281


khronos's picture
Activity Score 998

first off, bad copy, decent visual, i dont know how you are going to get customers to come to your shop or whatever if the mood you set is that dark and brooding
second off, im pretty sure STIGA is a well known brand, im surprised u havent gotten sued yet...looks like the work of an intern

shahidali's picture
Activity Score 4069

visual lacks story
provide a magnifying glass with the ad. some might be able to retrieve the words.


Billoughsby's picture
Activity Score 5144

So you are trading in the truck you crashed into a tree for a 20 year old riding lawn mower with a shopping cart attached by bungee.

Yes, I too did a second check to make sure this wasn't student work.

A kind of awful.

That's it.

raw tuna's picture
raw tuna
Activity Score 837

good image

skeMaMen's picture
Activity Score 428

They should call it "TRADE-IN NIGHTS"... :)

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