Jonsered Print Advert By Stendahls: Trade-in campaign, Lawn mover

Agency Network:

Stendahls

Published/Aired:

January 2011

Posted:

February 01, 2011

Jonsered Print Ad - Trade-in campaign, Lawn mover

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See Full Campaign

Tags

Description

Print advertisement created by Stendahls, Sweden for Jonsered, within the category: House, Garden.

Caption

Trade-in days
Make sure your old workmate doesn't end up in mistery. We will buy your used machine regardless of manufacturer or condition. Visit your local dealer or www.jonsered.com

Credits

Advertising Agency: Stendahls, Sweden

Art Director: Nicklas Gottrup

Copywriter: Bo Brunoson

Key Account Manager: Håkan Hermansson

Photographer: Carl-Johan / Paulin

Feb 01, 2011 - 10:42

What

luispiter

Activity Score 2756

comunication

Feb 02, 2011 - 2:04

Too creepy and too wannabe! I think it cud be shown in a better way. Maybe something lying in dust which went unnoticed with a www.jonsered.com written on the dust or probably something in the attic with a price tag or something. Again this is something that i instantly pulled out of my head.
But this ad is not very impressive!

the_lizard_king

Activity Score 1257

Copywriter at Forecast advertising |

And then GOD said...
Let there be creativity!!!

Feb 02, 2011 - 2:19

u dont present a complete picture...what do u have that will make the customer come there? looks like you were aiming for an award, and trying to be slick, failed miserably.
sorry it just doesnt work

khronos

Activity Score 998

Copywriter