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Published/Aired: 
February 2008
Jonsered Print Ad -  Cow

Description

Print advertisement created by Stendahls, Sweden for Jonsered, within the category: House, Garden.

Caption

Our most efficient lawnmawer ever.

Advertising Agency: Stendahls, Goteborg, Sweden
Art Directors: Oscar Plasidius, Niklas Gottrup
Copywriter: Johan Bloch
Account Manager: Håkan Hermansson
Photo: Touch Me
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thirty6chambers's picture

over used concept.

thirty6chambers
Activity Score 1464
Art Director
Mr.Top's picture

give me a break!

Mr.Top
Activity Score 728
Torenaga's picture

Great!!!!!

Torenaga
Activity Score 140
Copywriter
miko1aj's picture

nice one, well executed. I suppose cow should have her ribs visible as she's starved.

miko1aj
Activity Score 3086
sonucoues2002's picture

agree
tht will complete the execution

sonucoues2002
Activity Score 804
visualizer
alvinpck's picture
alvinpck
Activity Score 1467
Art Director
lucky's picture

not good for lawnmower. it's better in low fat milk

lucky
Activity Score 71
Art Director at BBDO Indonesia
Pauflies's picture

The applications it's good, the retouching it's ok, but, it could be possible they took a dog's body?
It reminds me the body of a "Dogo" (i don't know if it's correct in english...)

Pauflies
Activity Score 205
Art Director at Art director / Road Publicity, Barcelona |

http://pauflies.blogspot.com/
http://pauflies-portfolio.blogspot.com/

ryzhkov's picture

Without ribs visible through skin the cow looks slender instead of skinny.

And the bizarre combination of slenter cow and big udder makes the cow... ehhh.. sexy?!?!

What are they trying to say?

ryzhkov
Activity Score 57
Copywriter
jazarah's picture

not that bad

jazarah
Activity Score 1262
elgrecones's picture

take a dog... then cut his head off and put a cow head on it...add some tits... now u have a dow.. or a cog... :)
altough, very nice executed!!

elgrecones
Activity Score 323
Creative Director at Designer/Creative Director/CEO Marketing
Charlie Pratt's picture

If you don't mind getting letters and calls from eating disorder organizations, then this works.

http://www.charlieprattdesign.com

Charlie Pratt
Activity Score 427
monicamexico's picture

Eh. Boring. People don't buy lawn mowers because they're "efficient". Especially not this model. You need to refocus on the benefit.

monicamexico
Activity Score 830
Citizen13's picture

Works for me. Don't know about slow people.

Citizen13
Activity Score 478

"Assume nothing, question everything."

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