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Gym

Campaign
Agency Network: 
Published/Aired: 
May 2010
Joker Print Ad -  Gym

Also From This Campaign 2

Description

Print advertisement created by Change, France for Joker, within the category: Non-Alcoholic Drinks.

Caption

How old do you think you are?
Joker Vital Bienfaits, daily support to stay young.

Advertising Agency: Change, France
Creative Director: Alain Dupoux
Copywriter: Alain Dupoux
Art Director: Jeremy Ayad
Photographer: Cédric Delsaux
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Highest Rated

Jakarta Jack's picture

this is an OK idea that looks ridiculous because of bad art direction and crappy photography.

Jakarta Jack
MissCopywriter's picture

Hmmm...OK...I'm pretty sure how old I am.
Don't really like the line........

MissCopywriter
Activity Score 168
Copywriter at Leo Burnett & ARC Bangkok
Guest's picture

6.1 after 9 votes? Really?

Guest
Guest's picture

I believe there is a typo - "How old do you think YOUR are?" ...

Guest
jackal hunts's picture

It's not targeting youth definitely:(

jackal hunts
Activity Score 325
Copywriter at India
Guest's picture

Looks too busy, average.

Guest
bobby666's picture

first - there's typo error, instead of YOU its YOUR. second - the female jumping doesn't look old (i agree that's what the product does to you, but it gives you energy and not makes you wrinkle free), she should have been old; the female depicted in the creative. lastly the communication does not SUPPORT the VITAL piece of the communication.

bobby666
Activity Score 1460
RMG Connect, India
Guest's picture

where did the jumping girl come from? there isnt enough room behind her

Guest
capywriter's picture

Is the guy in the back expressing his feelings towards this ad?

capywriter
Activity Score 5509
Copywriter at Freelance
Jakarta Jack's picture

this is an OK idea that looks ridiculous because of bad art direction and crappy photography.

Jakarta Jack
meraj's picture

hey why da boy is hiding his face !!???? :S

meraj
Activity Score 216
university
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