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Joker

Published/Aired: 
June 2007
 Joker

Description

Caption

Is your life on the cards?
Gambling helpline
Advertising Agency: McCann Erickson, Singapore
Creative Director: Ng Tian It
Art Director/Typographer: Bob Tay
Copywriter: Peter Engelbrecht
Illustrator: Simon Ng
Is your life on the cards?
Gambling helpline

Advertising Agency: McCann Erickson, Singapore
Creative Director: Ng Tian It
Art Director / Typographer: Bob Tay
Copywriter: Peter Engelbrecht
Illustrator: Simon Ng
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Sharp's picture

I like these. Great AD. Just don’t like the line.

Sharp
Activity Score 216
Art Director
teenie's picture

Was it originally written in English or could something have been lost in translation? I agree - nice ad, bad line.

teenie
Activity Score 1894
Copywriter
PaulyG_fill in the blank's picture

yea, bad line, great visual.

"Are you lost in the shuffle?"

not sure, but I may have subconsciously ripped that off from a similar ad with the same message.

PaulyG_fill in ...
Activity Score 1148
Copywriter
Spanky's picture

english is singapore's national language. but they hire mostly foreigners. so it might not be the writer's first language.

Spanky
Activity Score 4899
Other
Rog's picture

The clever visual says it all, succinctly.
So, it doesn't need the quippy line.

Rog
Activity Score 6080
Copywriter |

>>>> That's not an ad. THIS is an ad.

Spanky's picture

i don't think anyone's objecting to the line being straight. (i prefer straight lines with visual solutions.) it's more that it's awkwardly written.

Spanky
Activity Score 4899
Other
Rog's picture

I meant it doesn't need a line at all.

Rog
Activity Score 6080
Copywriter |

>>>> That's not an ad. THIS is an ad.

KDadá's picture

Just the contact.. this Is really powerfulª

KDadá
Activity Score 106
firat's picture

A: McCann-Erickson Singapur
CD: Ng Tian It
AD: Bob Tay
CW: Peter Engelbrecht
I: Simon Ng
Typo: Bob Tay

Asia Pacific Advertising Festival (AP AdFest), 2007 (Bronze) for Campaign for Poster in Conventional space
Asia Pacific Advertising Festival (AP AdFest), 2007 (The Best Use of Illustration) for Print Craft
Cannes Lions - International Advertising Festival, 2007 (Silver Lion Campaign) for Public Awareness Messages

firat
Activity Score 99
Art Director at McCann Erickson Istanbul |

http://www.elmaaltshift.com

ivan's picture

Thanks a lot!

ivan
Creative Director at Ads of the World
fersvax's picture

WOW!!!!!!!! I love them all.

fersvax
Activity Score 1239
Art Director |

FER.

ADict's picture

thumbs up

ADict
Activity Score 88
Creative Director
VanWilde's picture

really clever campaign, I like it a lot.

VanWilde
Activity Score 15
Art Director
justpassingby's picture

this is gonna win something for sure, i love the illustrations and the artdirection.

justpassingby
Activity Score 1368
Other
addyhoch10's picture

hats off to the illustrator!

addyhoch10
Activity Score 2592
Art Director
deep_tracy's picture

pretty.

deep_tracy
Activity Score 588
Copywriter
AbbaSez's picture

Well done. Such a simple visual device. But like everyone else, the line hurts it. Is that an actual expression in Singapore? because I've never heard it before.

AbbaSez
Activity Score 104
Creative Director at AbbaSez, LLC
Stigset's picture

wow... amazing

Stigset
Activity Score 1454
Art Director
Joe76's picture

That´s it... Amazing! Congrats!!

Joe76
Activity Score 762
Art Director
Beatboxer's picture

FANTASTIC!!!

Lovely art direction... Top quality!!!

Beatboxer
Activity Score 1517
Copywriter
SARAG's picture

GOLD FOR ME !!! GREAT JOB!

SARAG
Activity Score 22
Copywriter
Guest's picture

deal with it

Guest
Guest's picture

deal with it could be a good line, depends how you want to approach your audience?

Guest
Guest's picture

OMG, most people would probably didn't see the 'full' picture! It's supposed to be a playing card, no???

Also, the LINES are there probably to 'help' the message stand out. Try imagine/reading the 2 phrases with out the line:
would you notice the message?

Other thing, NG is probably the last name of those "Vietnamese" (shorten from "Nguyen" =).

Guest
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