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Palm, 2

Campaign
Agency Network: 
Published/Aired: 
August 2013

Description

Print advertisement created by Ogilvy, Honduras for Johnson & Johnson, within the category: Health.

Advertising Agency: Ogilvy, Honduras
Creative Directors: Hugo Rück, Flor Font, Tomás Balduzzi
Art Director / Illustrator: Dilan López
Account Supervisor: Ericka Coello
Agency Production: Marco Nelson
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ADHATERLOVER's picture

Kindda love it. Sweet.

ADHATERLOVER
Activity Score 174
Creative Director at VOP
vlads's picture

This is Cannes!

vlads
Activity Score 541
Art Director at http://www.behance.net/vlads |

http://www.behance.net/vlads

baliais's picture

Well done

baliais
Activity Score 2618
Graphic Designer
MrPotatoHead's picture

What so brilliant about this. I don't get it!

MrPotatoHead
Activity Score 529
Art Director
kleenex's picture

I say this is new and fresh.

kleenex
Activity Score 51166
Web Designer/Developer
morse's picture

Great!

morse
Activity Score 18024
Art Director |

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

abake's picture

Took me a while to get it.
And once I got it, it didn't seem too powerful. I mean, this is directed at moms and housewives, yes? And they are supposed to think "damn, so many bacteria that they could actually live in a huge city, if bacteria built cities... wow, I have to go get this product!"... not too sure abut that.

abake
Activity Score 1262
RMG Connect Colombia
Phiinter's picture

I just wonder if this would make a mother buy this product? Its pretty but is it effective? Not trying to put the fine work done but I think sometimes we do ads for ourselves rather than for the client. The first thing we say about a fine ad is Cannes not even the fact that the ad would sell the product or service of the client. hmmm...

Phiinter
Activity Score 20
Copywriter at Noah' s Ark Creative
ivanm16's picture

Nice art direction, but i see a problem not a solution with the product.

ivanm16
Activity Score 404
Copywriter at TBWA Dominican Republic
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