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Agency Network: 
Published/Aired: 
March 2010

Description

Advertising Agency: JWT Dubai, UAE

Print advertisement created by JWT, United Arab Emirates for Johnson & Johnson, within the category: Health.

Caption

Food has no chance.

Executive Creative Directors: Chafic Haddad, Russell Heubach
Creative Director / Copywriter: Dave Nicholson
Art Director: Husen Baba
Account Manager: Rochelle Barreto
Planner: Prabhakar Iyer
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xcreativity's picture

poor

xcreativity
Activity Score 2374

=== Looking for concept/art creative to form a team to work in independent advertising projects. ===

Alexandre Brito
Personal Page | Blog | Vlog:Video | Plog:Print | Twitter | Facebook

talkingisfree's picture

Thhis is really bad, art direction is very lame and the idea is just a joke, that's all.

talkingisfree
Activity Score 2712
Art Director
atb2005's picture

I disagree. As a whole, I think the campaign is good. My only issue with this particular ad is that it shows a cow. Do people eat cows in UAE? Milk is one thing, but you need no dental floss for that.

atb2005
Activity Score 13557
Adaddicted's picture

they do, but not pork!

Adaddicted
Activity Score 3435
Art Director |

withalltherespects

atb2005's picture

I would like to retract my question. It was really stupid. It's just that I eat only chicken and turkey, and for a moment I got confused, seeing a cow! lol

atb2005
Activity Score 13557
Brain-Art's picture

Tryed hard to be creative

Brain-Art
Activity Score 1101
Graphic Designer
atb2005's picture

I was thinking I'd have made these animals look like they are stunned, surprised or shocked, to make the campaign even funnier. Because, right now they are looking like they are having fun or something. Still, I love the campaign. I like the fact that they used red as a background color.

atb2005
Activity Score 13557
faiziart's picture

i love chicken lols

faiziart
Activity Score 54
Graphic Designer at Multizone media
AJBS's picture

All of you are a gang of fools, how can you just say something is bad when you ever have won an award in your poor creative lifes, the idea is good, and the art direction is simple, you should first win a name to judge a work, you are nobody, think people, think, thats our job.

AJBS
Activity Score 4
Copywriter at Saatchi & Saatchi
atb2005's picture

I agree (though I wouldn't call people fools). It's ok to not like this campaign or any other, but to give it 2 stars (or anything less than five) is just unfair. This is really not THAT bad.

atb2005
Activity Score 13557
Adaddicted's picture

Lmao that's the funniest from the chief of fools!!!
even forgot to provide the links to his award shelves and creativity.

Just registered to feel big by putting others down with a retarded comment.

Adaddicted
Activity Score 3435
Art Director |

withalltherespects

imagineit's picture

I never have that much cow...

imagineit
Activity Score 550
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