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Desert

Campaign
Agency Network: 
Published/Aired: 
July 2009

Description

Print advertisement created by New Message, Netherlands for Johnny Loco, within the category: Recreation, Leisure.

Advertising Agency: New Message Amsterdam, The Netherlands
Creative Directors: Lennart Wienecke, Hugo Rütter
Production: Rosanne Surie, Catherine Dijkstra
Photography: Rene Kramers (www.reneez.com)
Retouching: Magic (www.magicgroup.nl)
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Highest Rated

alexander_bickov's picture

I love this ad

alexander_bickov
Activity Score 3279
alexander_bickov's picture

I love this ad

alexander_bickov
Activity Score 3279
jem's picture

its completely out-rated to ride a bicycle on sand dunes.. this ad is soo fake.. though i grasp the concept...

jem
Activity Score 20
Graphic Designer
ivan's picture

You're right, but this is not NG, but a fashion ad.

ivan
Creative Director at Ads of the World
freakart's picture

fashion ad? in the first one somebody said it's a bycicle ad.

freakart
Activity Score 534
grapphic design / advertising |

_____________________________________________________________

Creativity!

freakart.lv | Twitter

ivan's picture

Sorry, I meant to say it's a fashion style ad.

ivan
Creative Director at Ads of the World
Keil0r's picture

The photo is just great.

Keil0r
Activity Score 30
Agency - internship
Alami's picture

really great photo...

& fake comment jem...

Alami
Activity Score 46
Art Director |

CREATOR

BWeesper's picture

Nice shots.. concept is not that strong

BWeesper
Activity Score 47
happydaze's picture

cool shot

happydaze
Activity Score 17
Art Director
Guest's picture

wutever alami..plz keep ur comments about me to ur self...

Guest
STRTLRS's picture

If people can't get wether this is a photographer's ad, a fashion ad or a bicycle ad, then it's simply a bad ad.

STRTLRS
Activity Score 1601
storytellers. |

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I think, therefore... yeah.

shahidali's picture

well summarized.

shahidali
Activity Score 4069
Dhaka, Bangladesh |

shahid

ALaa Abofarraj's picture

it's a nice ad and great photo

ALaa Abofarraj
Activity Score 11
Photographer
Guest's picture

I am kind of susprised because of the name of the brand...

"Johnny Loco" sounds like "Yo ni loco", a common phrase for mexicans when you wouldn´t do something. Like "Not even crazy"

Guest
STRTLRS's picture

OK, upon further inspection, the bikes have the name Johnny Loco" written on them so I'm guessing it's a campaign for the bikes. But really, this bike doesn't like like something you'd go exploring on; it looks like it will break down within the first two kilometers.

STRTLRS
Activity Score 1601
storytellers. |

---------------
I think, therefore... yeah.

Jon-Paul Mountford's picture

Works well as a picture.
Made me look closer, wouldn't have guessed it was for a frock!

Jon-Paul Mountford
Activity Score 890
Photographer |

www.jpmountford.com

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