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Railings

Campaign
Agency Network: 
Published/Aired: 
May 2010

Description

Print advertisement created by Boys and Girls, Ireland for John West, within the category: Food.

Caption

Because sometimes their brains need a little extra help.

Advertising Agency: Boys and Girls, Dublin, Ireland
Creative Director: Rory Hamilton
Art Director: Bairbre McGlade
Copywriter: Rory Hamilton, Shane Langan
Photographer: Adrian Stewart
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Highest Rated

whatthefudge's picture

Haha, funny idea!

whatthefudge
Activity Score 1266
TommyO's picture

So funny. :-)

TommyO
Activity Score 1866
Copywriter |

That's me!
http://resiseymilim.wordpress.com

Guest's picture

bhy hee in jails? he too yang no?

Guest
Blashyrkh's picture

Visuals are good but not the layout

Blashyrkh
Activity Score 32890
Art Director
alexander_bickov's picture

Amnestia International :)

alexander_bickov
Activity Score 3279
whatthefudge's picture

Haha, funny idea!

whatthefudge
Activity Score 1266
Guest's picture

kind of confusing with his head (brain) involved in the action. the other one's better.

Guest
Dzsoi's picture

I like the other one better because there is anticipation, while on this ad he is already in trouble. Not even a John West would help him now!

Dzsoi
Activity Score 8532
Copywriter at junior copywriter
CUTIEPIE's picture

OMG i laughed at this but it so crude, pure little kid i wanna help, am gonna cry!!! Look at his little face all filled with anguish!

CUTIEPIE
Activity Score 347
keithstoeckeler's picture

Getting a head stuck in between railings will never get old.

keithstoeckeler
Activity Score 425
Phil Lestino's picture

Ah... John West's new canned child brain with extra omega 3......delicious!

Phil Lestino
Activity Score 1684
paumarques's picture

genial!

paumarques
Activity Score 1312
Copywriter |

Pau Marquès
(+34) 670 36 79 83
blogdepaumarques.blogspot.com

Ramezani's picture

love the line... but dont begin with "because" :-)

Ramezani
Activity Score 315
Art Director at Art Director
Bianconiglio's picture

Funny but... is this the right insight?

Bianconiglio
Activity Score 406
Copywriter
Dreambang's picture

boy needed little more confused/good expressions here.. to portray the concept more clearly ....

Dreambang
Activity Score 239
Creative Director at India |

Dang

popdistortion's picture

I would have liked this if this hadn't already been done a lot better. And even if this is for a different product it feels very 'stolen'. Hope that's not the case.

This is what I'm referring to:
http://www.colensobbdo.co.nz/#/Work/59/Calciyum/

popdistortion
Activity Score 1592
philippertl's picture

Really like this series! :-)

philippertl
Activity Score 656
Graphic Designer |

Please vote for us! http://www.thefwa.com/submissions/ertl-design

velle's picture

hahaaha... "stupid kid!" i love this ad - i cant tell you how many times ive thought that of kids... and a dolts ;-)

velle
Activity Score 1550
Copywriter
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