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Perfectly cut, 3

Campaign
Agency Network: 
Published/Aired: 
March 2010

Description

Print advertisement created by Grey, Australia for John West, within the category: Food.

Advertising Agency: Grey Melbourne, Australia
Executive Creative Director: Ant Shannon
Deputy Creative Director: Brendon Guthrie
Head of Art: Tim Holmes
Producers: Sandi Gracin, Natalie Loveridge
Photographer: Andreas Smetana
Retoucher: Electric Art
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everartz's picture

so what are they selling here the fish or the man's muscular body?

everartz
Activity Score 7613
Art Director |

| everartz |

xcreativity's picture

agree with everartz... something is wrong in this ad

xcreativity
Activity Score 2374

=== Looking for concept/art creative to form a team to work in independent advertising projects. ===

Alexandre Brito
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hilazon's picture

lame

hilazon
Activity Score 150
npravn's picture

@ everatz: I guess they're selling perfectly cut chunks of tuna - according to the pack shot. Nice and appealing ads – not at least when considering the supposed target group.

npravn
Activity Score 159
Creative Director at Integral A/S
JLL's picture

That's the concept but I'm afraid it's only working with the feminine target...

JLL
Activity Score 390
Director of Creation - Copywriter
Waheed's picture

Bad

Waheed
Activity Score 47
Copywriter
JLL's picture

Ad for girls only, I suppose...

JLL
Activity Score 390
Director of Creation - Copywriter
bertie's picture

Nice. Like it.

bertie
Activity Score 54
Bangads's picture

I think it indicates fresh...just now packed after fishing...well maybe cutting was taken care of by the fisherman!

Bangads
Activity Score 65
Copywriter at Copywriting
Hiperion's picture

pufff.... horrible...

Hiperion
Activity Score 3138
Creative Director at zinkproject Valencia
Hibon's picture

They should show us the real John West... you will be surprised. (you will never eat fish:)

Hibon
Activity Score 3734

Simple ideas are the best !

liza's picture

@xcreativity: do you create ads at all? or do you just browse through ads of the world all day, critting EVERYTHING you come across?

liza
Activity Score 10
Hibon's picture

Liza, you would be surprised to see who is behind each comment, your boss, your client, a Cannes judge, a art student , a creative director, ...?... 95% of the comments are from people linked to advertising. Concerning this ad...this fisherman could find another job, no?

Hibon
Activity Score 3734

Simple ideas are the best !

michelangelo's picture

fresh... but nothing of value to the john west brand since these ads can work even for a sushi company

michelangelo
Activity Score 660
Brent_Blair's picture

SOLID.

Brent_Blair
Activity Score 75
Copywriter
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