Less Mess

Agency Network: 
January 2013

John West No Drain tuna has used the endline 'Less Mess' since its launch 2 years ago. With all the latest global excitement around the film Les Mis, we couldn't resist the opportunity to play on it.

Print advertisment created by JWT, United Kingdom for John West, within the category: Food.

The heroic story of canned tuna you don't have to drain.

Advertising Agency: CheethamBellJWT, Manchester, UK
Art Director: Martin Smith
Copywriter: Andy Huntingdon

Comments (9)

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tazyboy's picture
Activity Score 777

nice art direction...nothing special

kleenex's picture
Activity Score 50602

I say the ad is okay..

chihirokiss's picture
Activity Score 74

punny ad... XD

Phil Lestino's picture
Phil Lestino
Activity Score 1684

Can someone stop dsfweshithead from sticking his ad in all the if anyone visiting this site is gonna buy his hit!
oh and the ad for the tuna is ok

eins-eins-null's picture
Activity Score 896

i'd like it much more without reference to the movie.
oh and yeah i totally agree: someone please kill that dsfslut even though it's the kind of sarkasm i normally like to annoy advertisers with advertising :)

Andy Huntingdon's picture
Andy Huntingdon
Activity Score 9

What? Without reference to the movie it would make no sense.


ankitadv's picture
Activity Score 818


chihirokiss's picture
Activity Score 74

@ andy: ditto here...

that's why it sez after "Post new comment": Do not SPAM or LINK DROP. ugh... this is utterly insane. wanna punch that guy right on the face (if i ever see him/her in person).. >:-( hmmp.

chihirokiss's picture
Activity Score 74

or can somebody report him/her for drop-linking? could work, perhaps... /shrugs