Agency Network: 
November 2007

Print advertisment created by Lowe, United Kingdom for John Lewis, within the category: Retail Services.

Whoever you're looking for this Christmas.

Advertising Agency: Lowe London, UK
Photographer: Nadav Kander
Executive Creative Director: Ed Morris
Art Director: Johnny Leathers
Copywriter: George Prest

Comments (11)

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LeeHarvey's picture
Activity Score 3045


Rachel.Mann's picture
Activity Score 450

These are really impressing me

TRICKY's picture
Activity Score 3794

i like the use of "the shadow art shows" in an AD

The man who stops advertising to save money is like the man who stops the clock to save time

Mattse's picture
Activity Score 26

Before everyone gest excited, check this out please.

Bye's picture
Activity Score 1464

Yes, and how does this change anything? That it comes from art makes it in no way a bad ad.

puppiepoppy's picture
Activity Score 1634

But once an agency uses this execution in another ads, then they are accused of stealing/ copying from Lowe. Hmmmn....

However, I'm not against this, whether 'borrowing' from art or an ad, as long as it's relevant and works for the concept.

Any other opinion?

tantrik_indian's picture
Activity Score 953

What is the product and how does this ad help sell it?
~~be cool eh!~~

~~this paranoid survived!~~

Mattse's picture
Activity Score 26


"However, I'm not against this, whether 'borrowing' from art or an ad, as long as it's relevant and works for the concept."

Is this execution relevant to John Lewis Christmas? Would it not have been more relevant to a lighting product?

It's still beautifully produced and executed.

benjaminbrown's picture
Activity Score 439

You're right, knowing the roots of it's inspiration doesn't make it a bad idea. If you really like that artist then be glad this ad drew attention to his work.

I think it's a great application of the idea and a great ad.

Don Draper's picture
Don Draper
Activity Score 144

Don Draper approves of this ad.