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Woman

Campaign
Agency Network: 
Published/Aired: 
November 2007

Description

Print advertisement created by Lowe, United Kingdom for John Lewis, within the category: Retail Services.

Caption

Whoever you're looking for this Christmas.

Advertising Agency: Lowe London, UK
Photographer: Nadav Kander
Executive Creative Director: Ed Morris
Art Director: Johnny Leathers
Copywriter: George Prest
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LeeHarvey's picture

Wow!

LeeHarvey
Activity Score 3045
Creative Director
carloselrojo's picture
carloselrojo
Activity Score 24
Graphic Designer |

_
http://www.elrojo.eu

Rachel.Mann's picture

These are really impressing me

Rachel.Mann
Activity Score 450
Other at University of Houston, Bauer College of Business/KBR |

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"I am one who believes that one of the greatest dangers of advertising is not that of misleading people, but that of boring them to death."
- Leo Burnett

TRICKY's picture

i like the use of "the shadow art shows" in an AD

TRICKY
Activity Score 3794
Creative Director |

The man who stops advertising to save money is like the man who stops the clock to save time

Mattse's picture

Before everyone gest excited, check this out please.

http://en.wikipedia.org/wiki/Tim_noble

Mattse
Activity Score 26
Bye's picture

Yes, and how does this change anything? That it comes from art makes it in no way a bad ad.

Bye
Activity Score 1464
puppiepoppy's picture

But once an agency uses this execution in another ads, then they are accused of stealing/ copying from Lowe. Hmmmn....

However, I'm not against this, whether 'borrowing' from art or an ad, as long as it's relevant and works for the concept.

Any other opinion?

puppiepoppy
Activity Score 1634
Creative Director |

www.michaelwongcc.com

tantrik_indian's picture

What is the product and how does this ad help sell it?
~~be cool eh!~~

tantrik_indian
Activity Score 953
Copywriter |

~~this paranoid survived!~~

Mattse's picture

PuppiePoppy

"However, I'm not against this, whether 'borrowing' from art or an ad, as long as it's relevant and works for the concept."

Is this execution relevant to John Lewis Christmas? Would it not have been more relevant to a lighting product?

It's still beautifully produced and executed.

Mattse
Activity Score 26
benjaminbrown's picture

You're right, knowing the roots of it's inspiration doesn't make it a bad idea. If you really like that artist then be glad this ad drew attention to his work.

I think it's a great application of the idea and a great ad.

benjaminbrown
Activity Score 439
Creative Director
Don Draper's picture

Don Draper approves of this ad.

Don Draper
Activity Score 144
Creative Director
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