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Agency Network: 
Published/Aired: 
November 2007

Description

Print advertisement created by Lowe, United Kingdom for John Lewis, within the category: Retail Services.

Caption

Whoever you're looking for this Christmas.

Advertising Agency: Lowe London, UK
Photographer: Nadav Kander
Executive Creative Director: Ed Morris
Art Director: Johnny Leathers
Copywriter: George Prest
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Rachel.Mann's picture

Cute!

Rachel.Mann
Activity Score 450
Other at University of Houston, Bauer College of Business/KBR |

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"I am one who believes that one of the greatest dangers of advertising is not that of misleading people, but that of boring them to death."
- Leo Burnett

carloselrojo's picture
carloselrojo
Activity Score 24
Graphic Designer |

_
http://www.elrojo.eu

Salet's picture

The first time I saw this art I wanted to make an ad like this, but didn't have one that would work. This works beautifully. If copying art is taboo in advertising, we're all in trouble.

Salet
Activity Score 288
Copywriter
Bye's picture

The arts have influenced many ads, and I must say I really, really like these.

Bye
Activity Score 1464
Chris's picture

cool

Chris
Activity Score 1935
Art Director
TRICKY's picture

i like the use of "the shadow art shows" in an AD

TRICKY
Activity Score 3794
Creative Director |

The man who stops advertising to save money is like the man who stops the clock to save time

Gorilla Lover's picture

These are GREAT. Pointing out the art it is based off of made me like these even more. Made me happy that it wasn't just a fake retouched shadow. Very nice.

Gorilla Lover
Activity Score 84
Art Director
kurtberengeiger's picture

Of course they're retouched...

kurtberengeiger
Activity Score 7323
Copywriter
Ron Jeremy's picture

Very nice indeed. Who cares that some artist did it first.

Ron Jeremy
Activity Score 92
Copywriter
puppiepoppy's picture

But once an agency uses this execution in another ads, then they are accused of stealing/ copying from Lowe. Hmmmn....

However, I'm not against this, whether 'borrowing' from art or an ad, as long as it's relevant and works for the concept.

Any other opinion?

puppiepoppy
Activity Score 1634
Creative Director |

www.michaelwongcc.com

Tapper's picture

Nice, and real and for a real client, a nice change on that front

Strip. Strip. Strip.

Tapper
Activity Score 490
Copywriter
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