Agency Network: 
November 2007

Print advertisment created by Lowe, United Kingdom for John Lewis, within the category: Retail Services.

Whoever you're looking for this Christmas.

Advertising Agency: Lowe London, UK
Photographer: Nadav Kander
Executive Creative Director: Ed Morris
Art Director: Johnny Leathers
Copywriter: George Prest

Comments (11)

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Rachel.Mann's picture
Activity Score 450


Salet's picture
Activity Score 288

The first time I saw this art I wanted to make an ad like this, but didn't have one that would work. This works beautifully. If copying art is taboo in advertising, we're all in trouble.

Bye's picture
Activity Score 1464

The arts have influenced many ads, and I must say I really, really like these.

Chris's picture
Activity Score 1935


TRICKY's picture
Activity Score 3794

i like the use of "the shadow art shows" in an AD

The man who stops advertising to save money is like the man who stops the clock to save time

Gorilla Lover's picture
Gorilla Lover
Activity Score 84

These are GREAT. Pointing out the art it is based off of made me like these even more. Made me happy that it wasn't just a fake retouched shadow. Very nice.

kurtberengeiger's picture
Activity Score 7323

Of course they're retouched...

Ron Jeremy's picture
Ron Jeremy
Activity Score 92

Very nice indeed. Who cares that some artist did it first.

puppiepoppy's picture
Activity Score 1634

But once an agency uses this execution in another ads, then they are accused of stealing/ copying from Lowe. Hmmmn....

However, I'm not against this, whether 'borrowing' from art or an ad, as long as it's relevant and works for the concept.

Any other opinion?

Tapper's picture
Activity Score 490

Nice, and real and for a real client, a nice change on that front

Strip. Strip. Strip.