Description
Print advertisement created by Y&R, South Africa for Johannesburg Zoo, within the category: Recreation, Leisure.
It's easier to see them at the Joburg Zoo.
Chief Creative Officer: Graham Lang
Executive Creative Director: Rui Alves
Creative Director: Bibi Lotter
Copywriter: Andrew Moore
Art Director: Jac Sun
People are upvoting this because of the picture quality and professional looks.
But the message it is sending is completely wrong.
No easier doesn’t mean better. It means easier. Message is clear.
But i think the idea would work better if we saw the animal but had to work hard to locate it in the image. Would also be fun to have a series of those...
i agree to some extent the message is negative but there is an idea in there....even if its a bad one.
groovy baby!
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