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Mountain

Campaign
Agency Network: 
Published/Aired: 
August 2013

Description

Print advertisement created by Y&R, South Africa for Johannesburg Zoo, within the category: Recreation, Leisure.

Caption

It's easier to see them at the Joburg Zoo.

Advertising Agency: Y&R, South Africa
Chief Creative Officer: Graham Lang
Executive Creative Director: Rui Alves
Creative Director: Bibi Lotter
Copywriter: Andrew Moore
Art Director: Jac Sun
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pierrelastname's picture

Negative message: Easy doesn't means better.

pierrelastname
Activity Score 2869
Copywriter
glabber's picture

Agree! True!

glabber
Activity Score 5
Jase Corbs's picture

People are upvoting this because of the picture quality and professional looks.

But the message it is sending is completely wrong.

Jase Corbs
Activity Score 56
Creative Director
scarfinati's picture

No easier doesn’t mean better. It means easier. Message is clear.

But i think the idea would work better if we saw the animal but had to work hard to locate it in the image. Would also be fun to have a series of those...

scarfinati
Activity Score 843
Art Director
feysal's picture

i agree to some extent the message is negative but there is an idea in there....even if its a bad one.

feysal
Activity Score 2586
Art Director at Zilojo |

groovy baby!

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