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Agency Network: 
Published/Aired: 
August 2013

Description

Print advertisement created by Y&R, South Africa for Johannesburg Zoo, within the category: Recreation, Leisure.

Caption

It's easier to see them at the Joburg Zoo.

Advertising Agency: Y&R, South Africa
Chief Creative Officer: Graham Lang
Executive Creative Director: Rui Alves
Creative Director: Bibi Lotter
Copywriter: Andrew Moore
Art Director: Jac Sun
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Highest Rated

feysal's picture

its the simplicity that makes it work i guess...but your right abit negative

feysal
Activity Score 2571
Art Director at Zilojo |

groovy baby!

pierrelastname's picture

Negative message: Easy doesn't means better.

pierrelastname
Activity Score 2869
Copywriter
feysal's picture

its the simplicity that makes it work i guess...but your right abit negative

feysal
Activity Score 2571
Art Director at Zilojo |

groovy baby!

Underwrited's picture

This will get slaughtered. Horrible, can't go with this one.

Here you're showing people that the reason all these places are deserted, murky and melancholic is because the zoo has made it that way. It sends a bad vibe. It's creative, but it's not good for you.

Underwrited
Activity Score 8
Client Servicing
Jase Corbs's picture

The pictures themselves are excellently color graded and look very professional.

But what kind of message are you trying to send to the audience, most of them would rather go to these places rather than see the animals.
I agree with the other posts that it gives off a very negative vibe with the whole theme.

We're the ones who have been taking away these animals and putting them into zoos rather than leaving them in their natural and beautiful habitat.
So it's sending out the wrong message for people, and lets be honest zoos don't have the best scenery and environment either.

Jase Corbs
Activity Score 56
Creative Director
Mongoose's picture

Couldn't have said it better!

Mongoose
Activity Score 4961
Art Director at Lime Lite Studio |

Make the logo Bigger and the black, Darker!

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