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Bushveld

Agency Network: 
Published/Aired: 
August 2013
Description: 

Print advertisment created by Y&R, South Africa for Johannesburg Zoo, within the category: Recreation, Leisure.

It's easier to see them at the Joburg Zoo.

Advertising Agency: Y&R, South Africa
Chief Creative Officer: Graham Lang
Executive Creative Director: Rui Alves
Creative Director: Bibi Lotter
Copywriter: Andrew Moore
Art Director: Jac Sun

Comments (6)

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morse's picture
morse
Activity Score 18024

LOL. I can't find it. I guess that's the point.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

pierrelastname's picture
pierrelastname
Activity Score 2869

Negative message: Easy doesn't means better.

jackmancer2017's picture
jackmancer2017
Activity Score 6992

Great claim, very true one.

certaintly's picture
certaintly
Activity Score 3994

fake photo but nice idea

kleenex's picture
kleenex
Activity Score 50128

yes it is a nice idea.

lzhlnrzn's picture
lzhlnrzn
Activity Score 196

The headline makes for a powerful campaign line for WWF instead as it basically states the obvious decline in the number of endangered species in the wild and the visual says it better because you can't even see the animal in question.

IZN

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