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Anti-Litter Campaign, Chameleon

Campaign
Agency Network: 
Published/Aired: 
March 2011

Description

Print advertisement created by Y&R, South Africa for Johannesburg Zoo, within the category: Recreation, Leisure.

Caption

Animals Can't Be Recycled. Please Don't Litter

Advertising Agency: Y&R, Johannesburg, South Africa
Executive Creative Director: Liam Wielopolski
Creative Director: Ian Franks
Art Directors: Steve Dirnberger, Rory Welgemoed
Copywriter: Leon Kotze
Photographer: Des Ellis
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Highest Rated

jagadeesh's picture

for me the usage of the word "recycle" with animals doesn't make any sense..

jagadeesh
Activity Score 743
YJ's picture

I like the idea, but the execution is awful in my opinion. Bad photography and even worse retouching. I would expect a better campaign from Y&R.

YJ
Activity Score 375
Art Director
rephlex's picture

it doesn`t feel these animals have any problem with it

rephlex
Activity Score 64
Creative Director |

aphex

jagadeesh's picture

for me the usage of the word "recycle" with animals doesn't make any sense..

jagadeesh
Activity Score 743
dadada's picture

agree, the claim is confusing

dadada
Activity Score 1720
Art Director |

Everybody is creative, be yourself.

ishiboy's picture

What's the connection???

ishiboy
Activity Score 497
Creative Director at Mumbai, India
Tash004's picture

Love it. Well executed, great concept

Tash004
Activity Score 48
Art Director at Ogilvy JHB Brand Activation
Brainchild Theories's picture

For the people who don't understand: If you liter you could cause problems with the fragile ecosystem of some animals due to chemicals or injury from eating. The lizard is disappearing into the trash. It's not as graphic as what really happens, but It sends a message graphically.

Brainchild Theories
Activity Score 74
Graphic Designer at Transmedia Creative
zethu starz's picture

mmm biggest question... what connection is there to the can and the chameleon?

zethu starz
Activity Score 13
Graphic Designer at 60 layers of cake
Glut's picture

worst of the series. bad retouching. although is a interesting thought

Glut
Activity Score 3935
Public Relations at Glut. Ideas Boutique.
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