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Guest's picture

The simplest, the best.

Guest
Guest's picture

I'm laughing it.

Guest
Guest's picture

Extremely outdated and easy idea.

Guest
Guest's picture

The simplest, the best.

Guest
ricklongo's picture

The original? http://adsoftheworld.com/media/print/hertz_nokia

This? Not so original.

Really really overused technique of changing known brands/logos.

And for the record, the campaign I link also sucks hard.

ricklongo
Activity Score 1244
joelapompe's picture

yeah, mixing (and hijacking) logotypes is an old idea. And I knew somone would try to argue that it was not original :-) You're not surprising dude...
Anyway as long as it was not hijacked the exact same way (and with the same brand involved) for the same kind of product/service it's not a "copycat" to me! Or if you say so... all ads containing the Statue of Liberty are copycats?

joelapompe
Activity Score 3853
Guest's picture

Exactly.

Too many people go round throwing the 'done' word at ads, simply because they used a similar/same element or device as other ads. Logo manipulation is just a device, it can be used and used again to convey different messages.

It's like seeing an ad and saying, "Wait a minute, this ad features a car driving along a coastline!! I've seen that before!! Done!! Done!! The old 'car driving on coastline' thing. So done!"

People need to grasp the difference between 'done' and 'similar'.

Guest
Guest's picture

Yet the "Pasta from the past" ad you posted on your site is for different products/service and is hardly hijacked the exact same way.

Guest
Guest's picture

Just OK guys.
This one 'specialy funny.

Guest
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