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Jockey

Published/Aired: 
February 2007
Description: 

Accept no substitute.
From industry-defining index products to a flexible trading platform, CBOE is the marketplace for options.

Advertising Agency: Flow Creative, Chicago, USA
Creative Directors: Peter Zapf, Jeff Clift
Art Director: Aaron Potter
Copywriter: Susan Tang
Photographer: Vincent Dixon

Comments (6)

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A. J. SMITH's picture
A. J. SMITH
Activity Score 2822

Its ok, reminds me of one of those gags you laugh at out of politeness.

(like when the boss cacks a gag and everyone always laughs)

Once you become the boss, you will never know whether you are funny or not ever again.

5/10

BUGGERS

Scam Detector's picture
Scam Detector
Activity Score 1048

The message this campaign delivers misses the connection with the brand/service.

rembrandt's picture
rembrandt
Activity Score 42

I agree. No connection to the product. It is a very,very FORCED anal(ysis).

Disco Munky's picture
Disco Munky
Activity Score 3890

This is the sorriest ad I've seen today.

.........Henry. Jones. Junior! We named the dog Indiana

Doin' it for the points

Jet Propulsion Lab's picture
Jet Propulsion Lab
Activity Score 10679

I'm officially embarrassed that this campaign was submitted bearing the letters USA.
This is utterly deplorable work. And I totally agree, the disconnect between the visual and the message is just painful...
Let the U.S. bashing begin. We'll take it. :(

Rog's picture
Rog
Activity Score 6080

GROUP BLUUUSH!

>>>> That's not an ad. THIS is an ad.

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