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Oldies, Rider

Campaign
Agency Network: 
Published/Aired: 
December 2010

Description

Print advertisement created by Instinct, Russia for job.ru, within the category: Professional Services.

Caption

It's crucial - to find the job you're born for on time

Advertising Agency: Instinct, Moscow, Russia
Creative Directors: Roman Firainer, Yaroslav Orlov
Copywriter: Yaroslav Orlov
Art Director: Roman Firainer
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jackmancer2017's picture

Confusing. I get it's a job site but the photo + copy is odd. Maybe due translation.

jackmancer2017
kripaakar's picture

copy isn't effective

kripaakar
Activity Score 522
Administrative
Cheerriiee's picture

I like it, copy goes along with the picture very well.

Cheerriiee
Activity Score 952
Graphic Designer
TiltedChairCreative's picture

I actually think the picture isn't effective. It needs to go much further. I mean, the guy kind of looks like a bad ass, an old man bad ass motocrosser. So all I'm left feeling is, "man I'm glad this guy eventually figured out what he was meant to do." I wish it showed us something bad happening because he found his calling too late in life. Then the copy would work better.

TiltedChairCreative
Activity Score 513
Anonymous Author's picture

He is a plausible motorcyclist at this age.

Anonymous Author
Activity Score 1541

Write a wise saying and your name will live forever – Anonymous.

http://www.anonymousauthor.co.nz
www.twitter.com/@anonauth

SCHIZFLUX's picture

The translation from Russian is a bit muddled. To simplify: "It's important to find the right job (your job) at the right time". Good piece -- with its effect based on irony.

SCHIZFLUX
Activity Score 40
Janae's picture

thank you for the translation. now it makes more sense.
good one.

Janae
Activity Score 385
Guest's picture

is this the man from SAW ? the horror movie???

Guest
Guest's picture

But, this isn't a job... it's a hobby...

Guest
ye_not's picture

Some people working so.

ye_not
Activity Score 2
Guest's picture

This Copy was false translated. It meens: find your Job in time.

Guest
philwoodford's picture

I agree with the point from Guest. An air stewardess is a job. Being a biker or a cheerleader usually isn't.

philwoodford
Activity Score 2
London
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