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Fall, Constructor

Campaign
Agency Network: 
Published/Aired: 
November 2011

Description

Print advertisement created by Instinct, Russia for job.ru, within the category: Professional Services.

Caption

Don’t wait for a job to fall on you. Find your vacancy at job.ru

Advertising Agency: Instinct, Moscow, Russia
Creative Directors: Roman Firainer, Yaroslav Orlov
Art Director: Artiom Gelvez Kostenko
Copywriter: Maksym Artemenko
Retoucher: Salamagica
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P26's picture

job kills you?

P26
Activity Score 44
pez's picture

I think is telling that if you'll wait a job to come right to you, you can wait 'till you're dead.

pez
Activity Score 1804
Creative Director
Roger Keynes's picture

Interesting visual.
There's a good thought in here somewhere.
But that clunky as hell, join-the-dots headline doesn't help.

Roger Keynes
Activity Score 5498
Copywriter |

The Jobless Writer
Will Think for Salary

Marcupolo's picture

they should have done another copy, pretty difficult to understand the concept. Looking for a job is dangerous ? Safer to stay at home ? Like the art otherwise.

Marcupolo
Activity Score 206
Creative Director
andylefty's picture

Interesting pez. Didn't get that but would make sense.

andylefty
Activity Score 4535
Graphic Designer at Central Saint Martins College of Art and Design
Nike Diesel's picture

I really like this idea, which is based on an old saying, but it's kind of lost in translation here.

Nike Diesel
Activity Score 13630
Art Director
gbl's picture

I do like the concept. I just dont get why the man is already using a helmet before getting the job.

gbl
Activity Score 451
Copy
Milan Solanki's picture

they simply mean that, a job would never fall on you like that...you have to find job by yourself and we would help you in that

Milan Solanki
Activity Score 994
Copywriter at Spotlight Communication
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