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Fall, Chef

Campaign
Agency Network: 
Published/Aired: 
November 2011

Description

Print advertisement created by Instinct, Russia for job.ru, within the category: Professional Services.

Caption

Don’t wait for a job to fall on you. Find your vacancy at job.ru

Advertising Agency: Instinct, Moscow, Russia
Creative Directors: Roman Firainer, Yaroslav Orlov
Art Director: Artiom Gelvez Kostenko
Copywriter: Maksym Artemenko
Retoucher: Salamagica
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Highest Rated

TiltedChairCreative's picture

Eh, I don't get it. Definitely not trying to be a stick in the mud here, but none of these people look unemployed. So that's a problem. The suit guy looks like he either has a job or is on the way to a job interview. Either way, he's certainly not waiting on a job. I bet there are some cultural implications here that don't translate well. The other problem is, even if you were to wait for a job to "fall on you," that would be a good thing. You'd be employed then.

TiltedChairCreative
Activity Score 513
andylefty's picture

Simple visual.

andylefty
Activity Score 4535
Graphic Designer at Central Saint Martins College of Art and Design
TiltedChairCreative's picture

Eh, I don't get it. Definitely not trying to be a stick in the mud here, but none of these people look unemployed. So that's a problem. The suit guy looks like he either has a job or is on the way to a job interview. Either way, he's certainly not waiting on a job. I bet there are some cultural implications here that don't translate well. The other problem is, even if you were to wait for a job to "fall on you," that would be a good thing. You'd be employed then.

TiltedChairCreative
Activity Score 513
Hadrons's picture

I like it. funny & simple.

< btw - i am waiting for a job to fall on me >

Hadrons
Activity Score 6041

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

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