A Rebellious Spirit, 1

July 2017

This campaign was inspired by the fact that bourbon, America’s only native spirit, was born out of rebellion. Surly whisky distillers in Pennsylvania weren’t so keen on the taxes ole G.W. laid on them, so they rebelled. Those who weren’t taken prisoner fled to Kentucky, which at the time was the wild frontier.

Print advertisment created by Miami Ad School, United States for Jim Beam, within the category: Alcoholic Drinks.

You drink our bourbon with a finger out, it's not your pinky.

Advertising Agency: Miami Ad School, Miami, Florida, USA
Art Director: Deyanira Guerrero
Copywriter: Paul DeMontpellier

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