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Agency Network: 
Published/Aired: 
August 2013

Description

Print advertisement created by Y&R, Brazil for Jewish Film Festival, within the category: Media.

Caption

Should you be an alien to watch an alien movie? Should you be jewish to go to the Jewish Film Festival?

Advertising Agency: Y&R, São Paulo, Brazil
Chief Creative Officer: Rui Branquinho
Executive Creative Director: Flavio Casarotti
Creative Directors: Rui Branquinho, Flavio Casarotti, Rafael Merel, Marcelo Fedrizzi
Art Director: Kleyton Mourão
Copywriter: Pedro Guerra
Illustrator: Rômulos Oliveira / Macacolandia
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danilofajardo's picture

I don't like any of the versions. I think it has no strength and it isn't appealing.

danilofajardo
Activity Score 36
Copywriter
certaintly's picture

it's a stupid proposal

certaintly
Activity Score 3994
morse's picture

Funny argument. I think it totally makes sense.

morse
Activity Score 18087
Art Director |

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

tirthomitro's picture

actually it's damn clever and damn good!

tirthomitro
Activity Score 2758
Creative Director at Grey Global, India |

they showed me a picture & i laughed
dignity has never been photographed

kleenex's picture

i love all the ads.

kleenex
Activity Score 51801
Web Designer/Developer
Inkwell's picture

Clever series. I love the artwork.

Inkwell
Activity Score 148
Copywriter
res's picture

Good job.

res
Activity Score 60
Copywriter
pierrelastname's picture

bad job.

pierrelastname
Activity Score 2869
Copywriter
dean viii's picture

The concept is good. The illustration is okay, just wondering if there was a better style. As for the headline, you didn't need the 2nd half. Maybe just a tag after the logo, if even that. When they say, "Leave some elements out so the audience can fill it in," this is the perfect example. After I read the first half, I already got it.

dean viii
Activity Score 1686
Creative Director
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