Description
Print advertisement created by Leo Burnett, Germany for Jeep, within the category: Automotive.
We also congratulate the Jeeps from BMW, Mercedes, Audi, Dacia, Land Rover, Toyota, Nissan and Volkswagen on their awards.
The inventor of offroad vehicles wants to say "thank you" for three trophies at the off road award 2011.
Creative Directors: Axel Tischer, Gen Sadakane
Art Director: Gen Sadakane
Copywriter: Axel Tischer
yep... and that's how you compete. xp
Hehe well it's true that Jeep is a synonym for off-road vehicles ;p
Jeep musta been too busy offroading to learn how to kern properly.
hahaha yup, although I think the line itself is great.
So what they're saying is other brands have taken their basic formula and made it better, enough so that it has won them some awards. Dumb.
buddy, Jeep won more awards than all the other brands. Plus they call 4x4 cars "Jeep" in general, which makes Mercedes etc. an sub-categorie of "Jeep". cheers
I don't think it goes against their brand. That's the whole joke - everyone copied them, but they're the original.
If the target are those who have bicycles with basket on their garages then it is ok.
Bad, bad, bad. And what about Land Rover? That´s the real off-road vehicle.
Hasn't this "Congratulations to the competition" been done to death?
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