Advertisement

The Original

Agency Network: 
Published/Aired: 
October 2011
Jeep Print Ad -  The Original

Description

Print advertisement created by Leo Burnett, Germany for Jeep, within the category: Automotive.

Caption

We also congratulate the Jeeps from BMW, Mercedes, Audi, Dacia, Land Rover, Toyota, Nissan and Volkswagen on their awards.
The inventor of offroad vehicles wants to say "thank you" for three trophies at the off road award 2011.

Advertising Agency: Leo Burnett, Berlin, Germany
Creative Directors: Axel Tischer, Gen Sadakane
Art Director: Gen Sadakane
Copywriter: Axel Tischer
Log in or register to post comments
Dr. Dockta's picture

Nasty

Dr. Dockta
Activity Score 35
NicoCiego's picture

yep... and that's how you compete. xp

NicoCiego
Activity Score 1033
Art Director at Quezon City Philippines
jackmancer2017's picture

Hehe well it's true that Jeep is a synonym for off-road vehicles ;p

jackmancer2017
Activity Score 6992
Copywriter at Editor/Student
scatpack's picture

Jeep musta been too busy offroading to learn how to kern properly.

scatpack
Activity Score 16
Art Director
brookjohnston's picture

hahaha yup, although I think the line itself is great.

brookjohnston
Activity Score 296
St. Lawrence College
dbor's picture

--The inventor of offroad vehicles --

How about Willis?

dbor
Activity Score 1455
Fidel's picture

Willys is the same brand. Done by Jeep.

Fidel
Activity Score 34
Copywriter
vote4pedro's picture

Kind of contradicts their brand. "There's only one Jeep."

vote4pedro
Activity Score 4601
Copywriter
shaun1800's picture

So what they're saying is other brands have taken their basic formula and made it better, enough so that it has won them some awards. Dumb.

shaun1800
Activity Score 293
Copywriter
Fidel's picture

buddy, Jeep won more awards than all the other brands. Plus they call 4x4 cars "Jeep" in general, which makes Mercedes etc. an sub-categorie of "Jeep". cheers

Fidel
Activity Score 34
Copywriter
bate_palmas's picture

KERN ALERT

Clever ad otherwise

bate_palmas
Activity Score 1479
brookjohnston's picture

I don't think it goes against their brand. That's the whole joke - everyone copied them, but they're the original.

brookjohnston
Activity Score 296
St. Lawrence College
Blashyrkh's picture

If the target are those who have bicycles with basket on their garages then it is ok.

Blashyrkh
Activity Score 32890
Art Director
Milan Solanki's picture

Nice and tricky one

Milan Solanki
Activity Score 994
Copywriter at Spotlight Communication
DOKEIN's picture

Bad, bad, bad. And what about Land Rover? That´s the real off-road vehicle.

DOKEIN
Activity Score 2
Copywriter at UNDERGROUND
ffffffwhat's picture

Hasn't this "Congratulations to the competition" been done to death?

ffffffwhat
Activity Score 261
Art Director
Advertisement
15% off authentic images