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Sturdy

Agency Network: 
Published/Aired: 
February 2009
Jeep Print Ad -  Sturdy

Description

Print advertisement created by Y&R, Brazil for Jeep, within the category: Automotive.

Caption

Sturdy as a Jeep. Only a Jeep. The new 2008 Jeep Cherokee Sport.

Advertising Agency: Y&R, São Paulo, Brazil
Chief Creative Officer / Executive Creative Director: Tomas Lorente
Art Director: Sergio Fonseca
Copywriter: Zico Farina
Photographer: Alê Catan
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Guest's picture

Beautiful car.

Guest
Guest's picture

1/3 of this ad is the word Jeep.

15 words and 5 of them are jeep. (including URL and logo)

Guest
Conceptual-eyes's picture

True

Conceptual-eyes
Activity Score 1475
Copywriter
Guest's picture

Too literal.

Guest
dshott's picture

Jeep

dshott
Activity Score 475
Kinneir Dufort - Industrial Designer |

Duncan
http://www.dshott.co.uk

LisAD's picture

bo-ho-horing!

LisAD
Activity Score 446
Art Director |

"the art director says: whatever I say"

Ed Mintone's picture

if it didn't already run in the same city, I'd give you the benefit of the doubt... http://adsoftheworld.com/media/outdoor/vw_trucks_vegetables

Ed Mintone
Activity Score 585
Other
Guest's picture

Jeeps have always been a bit too boxy for me. This doesn't help their cause.

Guest
Guest's picture

Those cracks are BIG, it looks like it could break.

Guest
Guest's picture

fucking retard. the image looks good, instantly jeep.. the line, uff! jeep jeep jeep jeep jeep. wake up!

Guest
Guest's picture

mmmm bread!

Guest
Guest's picture

Not a new idea . . . But in this case it works well for the brand and the product line that it represents.

Guest
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