Agency Network: 
May 2009

Retouching Bernie Solo

Print advertisment created by BBDO, United States for Jeep, within the category: Automotive.

Advertising Agency: BBDO Detroit, Troy, USA
Creative Director: Mike Stocker, Robin Chrumka
Art Director: David Harpster
Copywriter: Mike Stocker
Illustrator:Photographer: Dennis Wiand

Comments (14)

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Chris's picture
Activity Score 1935

I think the retouching needs a little work, looks a little flat.
Otherwise nice idea.

rurorjuror's picture
Activity Score 745

don't get it -- why upside down? retouching is weak...

Guest's picture

in the suburbs of the U.S everyone stores their "toys" in garage: hockey sticks, bikes, sleds, kayaks, etc... Jeep is yet another toy for the playground of the world. Old insight? Yes. But it's a nice solve and nicely executed.

tytpol's picture
Activity Score 777

Just another one...

pwizzle's picture
Activity Score 17

upside down to show that the jeep is another one of your outdoor adventure toys, like your kayak, bike, etc.

nice idea. agree the artwork is a little 2D.

silvi's picture
Activity Score 4172

nothing new

SoCH_TO's picture
Activity Score 967

Don't Get it

Very Pooooooooooooooor

Live with Passion

cryingmouse's picture
Activity Score 49

Jeep is the only toy for a real men

thedesignaddict's picture
Activity Score 5403

No idea why the Jeep is upside-down.

Anonymous Author's picture
Anonymous Author
Activity Score 1541

Toy connection is a good idea, but this makes it look like a wreck.

Write a wise saying and your name will live forever – Anonymous.

Guest's picture

Is real old.....

IRONWORKS's picture
Activity Score 222

At first i thought of is a floor cleaning ad and that is why all stuff have to hang on the wall included the heavy jeep.

Sorry guys, don't make any sense at all and photo retouching can be improve.

kenbrown's picture
Activity Score 4

Tired concept. I think I've seen a few of these kinds of jeep images in several car photographers portfolios.

As to those who don't get it, really? Pwizzle spelled it out as well as anyone could.