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Agency Network: 
Published/Aired: 
May 2009
Jeep Print Ad -  Garage

Description

Retouching Bernie Solo

Print advertisement created by BBDO, United States for Jeep, within the category: Automotive.

Advertising Agency: BBDO Detroit, Troy, USA
Creative Director: Mike Stocker, Robin Chrumka
Art Director: David Harpster
Copywriter: Mike Stocker
Illustrator:Photographer: Dennis Wiand
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Chris's picture

I think the retouching needs a little work, looks a little flat.
Otherwise nice idea.

Chris
Activity Score 1935
Art Director
rurorjuror's picture

don't get it -- why upside down? retouching is weak...

rurorjuror
Activity Score 745
Art Director at Tough Slate Design, Kyiv, Ukraine |

http://coroflot.com/flashback62

Guest's picture

in the suburbs of the U.S everyone stores their "toys" in garage: hockey sticks, bikes, sleds, kayaks, etc... Jeep is yet another toy for the playground of the world. Old insight? Yes. But it's a nice solve and nicely executed.

Guest
tytpol's picture

Just another one...

tytpol
Activity Score 777
Copywriter |

www.tytpol.com

pwizzle's picture

upside down to show that the jeep is another one of your outdoor adventure toys, like your kayak, bike, etc.

nice idea. agree the artwork is a little 2D.

pwizzle
Activity Score 17
Copywriter
silvi's picture

nothing new

silvi
Activity Score 4172
Copywriter
SoCH_TO's picture

Don't Get it

Very Pooooooooooooooor

SoCH_TO
Activity Score 967
Art Director |

Live with Passion

cryingmouse's picture

Jeep is the only toy for a real men

cryingmouse
Activity Score 49
Copywriter at CW
thedesignaddict's picture

No idea why the Jeep is upside-down.

thedesignaddict
Activity Score 5403
Art Director at Freelance
Anonymous Author's picture

Toy connection is a good idea, but this makes it look like a wreck.

Anonymous Author
Activity Score 1541

Write a wise saying and your name will live forever – Anonymous.

http://www.anonymousauthor.co.nz
www.twitter.com/@anonauth

Guest's picture

Is real old.....

Guest
IRONWORKS's picture

At first i thought of is a floor cleaning ad and that is why all stuff have to hang on the wall included the heavy jeep.

Sorry guys, don't make any sense at all and photo retouching can be improve.

IRONWORKS
Activity Score 222
Graphic Designer at NagaDDB, Malaysia.
kenbrown's picture

Tired concept. I think I've seen a few of these kinds of jeep images in several car photographers portfolios.

As to those who don't get it, really? Pwizzle spelled it out as well as anyone could.

kenbrown
Activity Score 4
Photographer
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