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Crocodile

Campaign
Agency Network: 
Published/Aired: 
April 2010
Jeep Print Ad -  Crocodile

Also From This Campaign 2

Description

Print advertisement created by Leo Burnett, Turkey for Jeep, within the category: Automotive.

Caption

How far can you go?

Advertising Agency: Leo Burnett, İstanbul, Turkey
Creative Directors: Yaşar Akbaş, İdil Akoğlu, Güven Haktanır
Art Director: Ahmet ülkü
Copywriter: Sibel Ergeç, Seral Çelikbaş
Illustrator: Refresh design
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Elmārs Ārnieks's picture

wtf?

Elmārs Ārnieks
Activity Score 840
home study |

Life is a joke. Laugh.

Guest's picture

honey, i shrunk the jeep

Guest
Guest's picture

hahaha best comment

Guest
Hiperion's picture

it has no sense at all

Hiperion
Activity Score 3138
Creative Director at zinkproject Valencia
Guest's picture

It's a crocodile face

Guest
cef's picture

That means; Jeep drivers may think that they can go far away. But the distance that they drive is like a Crocodile length.
"how far can you go" is not a bad copy at all. but i am not able to say the same for the concept...

cef
Activity Score 547
Copywriter
Guest's picture

Done before many times ago... sorry....

Guest
L. Wiesen's picture

Done before... Many times ago... same angle...

L. Wiesen
Activity Score 1340
Copywriter
himanshu prabhakar's picture

Fuck!!

himanshu prabhakar
Activity Score 471
Art Director at Discovery communications india pacific |

Himanshu Prabhakar

Guest's picture

Seriously, I don't get it. Is it trying to say that Jeep is as adaptable to nature as wild animals? Or is it saying it can drive about on a crocs head? WTF??

Guest
jponino's picture

sucks

jponino
Activity Score 601
Copywriter at ISCOM, copywriter and art director
Minerva Pinto's picture

This one is a little more clear than the camel one, but it still could be done better. It's an interesting idea?

Minerva Pinto
Activity Score 1394
Bryn Mawr College
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