Compass Baby

Agency Network: 
February 2012

Print advertisment created by Cummins, Australia for Jeep, within the category: Automotive.

Advertising Agency: CumminsRoss, Australia
Executive Creative Director: Jason Ross
Art Directors / Copywriter: Ed Howley, Toby Cummings
Group Account Director: Magdalina Triantafyllidis
Photographer: Garry Moore
Chief Executive Officer: Sean Cummins
Account Manager: Andrew Stone

Comments (9)

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Mammoths-Not-Dead's picture
Activity Score 404

Jeep decided to connect extreme and family? ) why not! the stereotype that family should be boring-stupidly-smiling-playing-with-a-dog-at-the-lawn-in-front-of-the-house really sux! nice print

ace85le's picture
Activity Score 3935

He looks like a doll!


Brand Design | Logo Design | Brochure Design | Website Design | Branding Packages

vote4pedro's picture
Activity Score 4601

why is there more mud on the baby than on the bike?

kleenex's picture
Activity Score 51008

I agree.

robthechef's picture
Activity Score 521

I really like this. the helmet with the go-pro seals the deal, nice work

chuckieT's picture
Activity Score 680

You can't even see what the Jeep looks like. 90% of the reason people are drawn to a vehicle are its looks.*

*Figure completely made up.

m0g's picture
Activity Score 6

Great creative. You can actually see the marketing brief: "We're pitching at active guys who've just had their first child but insist it won't diminish their identity as a rugged individualist, rather they've just been delivered a tiny, equally rugged protegé. We want them to know that a minivan is not their inescapable fate".

Shame the car only rated 2 stars from Euro NCAP.

MicheleVirgilio's picture
Activity Score 2617

i really like the connection

mark3r's picture
Activity Score 1949

There was budget to take a decent photograph... yet they couldn't put actual dirt make-up on the kid? The splatter Photoshop brushes are way too obvious.