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Acapulco

Campaign
Agency Network: 
Published/Aired: 
May 2009

Description

Print advertisement created by BBDO, Mexico for Jeep, within the category: Automotive.

Advertising Agency: BBDO Mexico
Executive Creative Director: Héctor Fernández
Creative Directors: Héctor Benitez, Miguel Murillo
Art Director: Verónica Casas
Copywriter: Mariana Morales
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ricklongo's picture

This could have been a great ad, if only they wouldn't just explain the joke.

Everything you need written on that sign is "Acapulco", and then the arrow. There, message conveyed in a clean and simple way.

ricklongo
Activity Score 1244
Guest's picture

Agree.

Guest
Guest's picture

This exact execution has been done for Jeep have you just won the account or something

Guest
Mantufayo's picture

Agree... el "atajo" y el "solo para" están de más.
La fotografía y la dirección de arte pudieron ser mejores.

Mantufayo
Activity Score 580
Creative Director
Guest's picture

buena eh!

Guest
Guest's picture

solo en un jeep te escapas de la influenza!!!!

Guest
Guest's picture

que mala idea

Guest
Guest's picture

Se les ve el ¨Brief¨

Guest
Guest's picture

jajaja

Guest
patUDAY's picture

Nice.

patUDAY
Activity Score 436
Creative Director at Salt Solutions |

UDAYpatwardhan@+91 22 98206 54722

Mandark's picture

this would not be allowed where I work. tempering with road signs is a HUGE NO NO!

Mandark
Activity Score 403
copywriter |

"U think it's perfect?! Press delete and start again!"

Guest's picture

Malo, explicativo por demás. No es necesario el sólo para jeep. La dire de arte no está buena tampoco, y se nota que es truchito chicos

Guest
cebado's picture

coincido con el de arriba, media feita en lo visual y la idea como que ya fue.

cebado
Activity Score 256
General Manager at --
Guest's picture

¿Porqué dice sólo para Jeep?
Hubiera sido bueno.

Guest
Guest's picture

The joke is that if you have a JEEP you can go through the mountains and save time

Guest
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