Agency Network: 
December 2007

Print advertisment created by &Co, Denmark for jbs, within the category: Fashion.

Men don't want to look at naked man.
jbs mens underwear

Advertising Agency: & Co, Denmark
Creative Director: Thomas Hoffmann
Art Directors: Thomas Hoffmann, Martin Storegaard
Photographers: Rasmus Mogensen, Morten Laursen

Comments (13)

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Highest Rated

Mr.Top's picture
Activity Score 728

BAd IDea... GReaT Chicks!

ivan's picture

You can find other executions of this campaign here:

adrianapr's picture
Activity Score 1254

ivan, i got the idea just because of your comment in the link: "Finally a company who got it right. I always said, men do not want to see other naked men when they are being sold men's underwear."

and now the line is in the ad too... you should charge them for that. :)

anyway, i like these ads. i second your comment.

smilepig's picture
Activity Score 254

hey I have heard this line before .it 's about mens Jean.

daniel_glezmilan's picture
Activity Score 284


Duckman's picture
Activity Score 520

Yes. I can understand that :)

Trifles make perfection, and perfection is no trifle.

Prakash Jayashanmugam's picture
Prakash Jayasha...
Activity Score 85 babes i think its work out


monicamexico's picture
Activity Score 830

What? Ew. I don't get it.

k-rocka's picture
Activity Score 426

Men also don't want to see beautiful naked women crapping. Most men anyway.

Anabel's picture
Activity Score 46

i'd like to have a look at the brief but i doubt whether this campaign works out really... what about gays? they DO want to see men. besides, they are probably the ONLY ones that buy their underwear themselves and spend more money with more frequency on underwear. anyway, the art is very good.

Mr.Top's picture
Activity Score 728

BAd IDea... GReaT Chicks!

AmyLee's picture
Activity Score 12

Men don't want to look at naked ladies on the toilet either.

Keep it simple, just have the chicks. They don't need to be doing gross manly activities.

But that's just my opinion man

Margaret Gay's picture
Margaret Gay
Activity Score 144

this ad blows...

dealbyethan's picture
Activity Score 3

Very different! In our industry we usually do not include women as the products are for men... but maybe we should? Not sure if they should be on the dunnie though :P LOL ... but it definitely is different and catches your eye and is bound to make people talk.