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Toilet

Campaign
Agency Network: 
Published/Aired: 
December 2007

Description

Print advertisement created by &Co, Denmark for jbs, within the category: Fashion.

Caption

Men don't want to look at naked man.
jbs mens underwear

Advertising Agency: & Co, Denmark
Creative Director: Thomas Hoffmann
Art Directors: Thomas Hoffmann, Martin Storegaard
Photographers: Rasmus Mogensen, Morten Laursen
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Highest Rated

Mr.Top's picture

BAd IDea... GReaT Chicks!

Mr.Top
Activity Score 728
ivan's picture

You can find other executions of this campaign here: http://adsoftheworld.com/search/node/jbs+mens+underwear

ivan
Creative Director at Ads of the World
adrianapr's picture

ivan, i got the idea just because of your comment in the link: "Finally a company who got it right. I always said, men do not want to see other naked men when they are being sold men's underwear."

and now the line is in the ad too... you should charge them for that. :)

anyway, i like these ads. i second your comment.

adrianapr
Activity Score 1254
smilepig's picture

hey I have heard this line before .it 's about mens Jean.

smilepig
Activity Score 254
Art Director
daniel_glezmilan's picture

next...

daniel_glezmilan
Activity Score 284
Copywriter at http://danielglezmilan.blogspot.com/ |

www.danielglezmilan.blogspot.com

Duckman's picture

Yes. I can understand that :)

Duckman
Activity Score 520
Art Director at Saatchi & Saatchi |

_____________________________________________________
Trifles make perfection, and perfection is no trifle.

Prakash Jayashanmugam's picture

..hot babes i think its work out

Prakash Jayasha...
Activity Score 85
Art Director at Digitas |

..

monicamexico's picture

What? Ew. I don't get it.

monicamexico
Activity Score 830
k-rocka's picture

Men also don't want to see beautiful naked women crapping. Most men anyway.

k-rocka
Activity Score 426
Graphic Designer
Anabel's picture

i'd like to have a look at the brief but i doubt whether this campaign works out really... what about gays? they DO want to see men. besides, they are probably the ONLY ones that buy their underwear themselves and spend more money with more frequency on underwear. anyway, the art is very good.

Anabel
Activity Score 46
none / AAAP (ASOCIACION ARGENTINA DE AGENCIAS DE PUBLICIDAD)
Mr.Top's picture

BAd IDea... GReaT Chicks!

Mr.Top
Activity Score 728
AmyLee's picture

Men don't want to look at naked ladies on the toilet either.

Keep it simple, just have the chicks. They don't need to be doing gross manly activities.

But that's just my opinion man

AmyLee
Activity Score 12
JWT |

^_^

Margaret Gay's picture

this ad blows...

Margaret Gay
Activity Score 144
Marketing Officer
dealbyethan's picture

Very different! In our industry we usually do not include women as the products are for men... but maybe we should? Not sure if they should be on the dunnie though :P LOL ... but it definitely is different and catches your eye and is bound to make people talk.

dealbyethan
Activity Score 3
Creative Director at DealByEthan / Eric Salo Design
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