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Corbeen's picture

very nice strategy

Corbeen
Activity Score 1093
Disco Munky's picture

I'm only guessing, but shouldn't the line read "Straight men don't want to look at naked men"?cos' gay men probably like to look at men.

And unless I'm also mistaken, only guys that've allowed themselves to be blended into a "metro" will use this. If not, then you probably don't care what you use to shave your face as long it isn't burny fire.

I still like the girls but don't think this is anything other than mild soft core.

So 2 thumbs up! unless it's for the idea, then 1 chubby down.

Disco Munky
Activity Score 3890
Art Director |

Doin' it for the points

Johny Quest's picture

are u serious?

Johny Quest
Disco Munky's picture

I...don't...know...

Disco Munky
Activity Score 3890
Art Director |

Doin' it for the points

Fridgerator's picture

Amazing! Keeps men looking, attracts the target audience like crazy.

Fridgerator
Activity Score 458
OCAD - 2nd Year Advertising |

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The concept is only as good as the execution.

puppiepoppy's picture

I hope she's all shaved and clean.

puppiepoppy
Activity Score 1634
Creative Director |

www.michaelwongcc.com

mellowmarketer's picture

Its a great idea. But the thing is. As Jockey discovered (and is the reason why they use men in their ads), Men dont actually buy underwear. Their mums, girlfriends and wives do..so if this will sell more underwear? i dont know.

mellowmarketer
Activity Score 150
Guest's picture

damn! that's where i've lost my Jbs.... Nice though... pretty nice ;-)

Guest
rupert james's picture

The strapline is probably a quote from the CD looking after this campaign.

rupert james
Activity Score 24
Creative Director
Guest's picture

you should do a naked one

Guest
Guest's picture

WRONG!!!!!!!!!!!!

Guest
Guest's picture

WRONG!!!!!!!!!!!!

Guest
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