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Breakfast

Campaign
Agency Network: 
Published/Aired: 
December 2007

Description

Print advertisement created by &Co, Denmark for jbs, within the category: Fashion.

Caption

Men don't want to look at naked man.
jbs mens underwear

Advertising Agency: & Co, Denmark
Creative Director: Thomas Hoffmann
Art Directors: Thomas Hoffmann, Martin Storegaard
Photographers: Rasmus Mogensen, Morten Laursen
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Highest Rated

young one's picture

i think there wright but the campaig could be kept much easier by just showing women in mens underwear.

young one
Activity Score 56
Publicis Amsterdam
northstar's picture

heia danmark!

northstar
Activity Score 6
sn. copywriter
hcook5150's picture

Pretty cool, not too crazy about the retouching

www.hkstudiosinc.com

hcook5150
Activity Score 229
Other at http://www.hkstudiosinc.com
monicamexico's picture

Oooh, I think I get it. Your tag is your strategy though. Bad, bad, bad.

The idea is that men don't want to see naked men, so you've put their underwear on women, to get them to look. Work on your English and fix the tag.

monicamexico
Activity Score 830
young one's picture

i think there wright but the campaig could be kept much easier by just showing women in mens underwear.

young one
Activity Score 56
Publicis Amsterdam
baffled's picture

wow she is HOT!!! who is she?

baffled
Activity Score 108
Creative
AmyLee's picture

Aaah!! What's up with the boob retouching!!!

I bet the model was pretty peeved

AmyLee
Activity Score 12
JWT |

^_^

unaquestionediali's picture

dooooooooooone!

unaquestionediali
Activity Score 484
Copywriter |

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Guest's picture

sexy

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