Advertisement

Fire extinguishers

Campaign
Agency Network: 
Published/Aired: 
July 2009
Jaypee Print Ad -  Fire extinguishers

Also From This Campaign 2

Description

Print advertisement created by Contract, India for Jaypee, within the category: Industrial, Agriculture.

Advertising Agency: Contract Advertising, New Delhi, India
Creative Directors: Amit Shankar
Art Directors: Amit Shankar
Copywriter: Pranjal Bordoloi
Photographer: Photolibrary
Studio Artist: Anil Sharma
Log in or register to post comments
Guest's picture

wtf - don't get it.

Guest
gioborde's picture

The walls are so strong they cant nail the hydrogens on them...so thay must be ste on the ground....hmmmm. This kinda ideas dont really get me off.

gioborde
Activity Score 1387
Art Director at LEO BURNETT |

GiBo

Guest's picture

wtf its not unusual that they stand on the ground.

btw: very bad work with the perspective

Guest
African_Matt's picture

The "paintings" version of this idea makes more sense to me because sometime fire extinguishers are actually placed on the floor. It's not strikingly obvious that a fire extinguisher should be on the wall even though most are.

African_Matt
Activity Score 48
Art Director at Red and Yellow |

<>African_Element<>

Wordnerd's picture

haha, what? the idea is that the fire extinguishers can't be placed on the wall, cause it's such a badass concrete?!

For me, this says just one: highly flammable

Wordnerd
Activity Score 6692
Copywriter
Singularity's picture

Sigh.... there's a great idea under this one, but the execution completely misses the mark. A single fire extinguisher, a few bent and broken drill bits and a burned out drill still smoking (and maybe a very frustrated construction worker) would have been much clearer and stronger.

- Jeff Greenhouse

Singularity
Activity Score 202
General Manager at Singularity Design |

– – – – – – – – –
President, Singularity Design | www.SingularityDesign.com | Blog.SingularityDesign.com | Is your brand getting the attention it deserves?

marcel7's picture

This ad doesn't make me want the product!!!

marcel7
Activity Score 996
Copywriter
gon_enelcamino's picture

bad idea... but what a shiny floor!

gon_enelcamino
Activity Score 838
Underground
Guest's picture

Did anyone notice the ac vents running along the windows? Perhaps they too couldn't be nailed (fitted?) in the walls.

Guest
Guest's picture

ARE THEY SERIOUS???!!!

Guest
Emran Hayat's picture

boring

Emran Hayat
Activity Score 832
Art Director at IAL Saatchi & Saatchi |

Creativity is a natural extension of our enthusiasm

Guest's picture

That makes me feel nothing.

Guest
Deva's picture

i think they are to say that other cement not strong enough to hold the fire extinguishers, but i feel they were heading the right way but the art direction totally wrong

Deva
Activity Score 14
Creative Director at Singapore
sunilcreates's picture

its really good idea. Guys should think before comment about ads. this building is made by jype cement and cant nail on it. ( thats way the fire extinguisher kept down)

sunilcreates
Activity Score 166
Creative Director at Olive, Mumbai
Guest's picture

If that's how strong the cement is. I DON'T WANT IT. okay CAPS off.

Guest
Guest's picture

Not a bad idea if this theme used in TVC. but it is difficult to communicate this theme to the audience through press ad.

Guest
Advertisement