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Crocodile

Campaign
Agency Network: 
Published/Aired: 
January 2010

Description

Print advertisement created by TBWA, Chile for Japi Jane, within the category: Retail Services.

Caption

JapiJane.cl
Adult Toy Boutique.

Advertising Agency: TBWA\Frederick, Santiago, Chile
Executive Creative Director: Pablo Leiva
Art Director: Daniel Cáceres
Copywriter: Kote Kaid
Illustrator: Osvaldo Salazar
Photographer: Cristián Costa
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Highest Rated

satrianee's picture

didn't work with this alligator as it does with the other two. even it is jaggy.. is this store ladies only?

satrianee
Activity Score 3748
paumarques's picture

aquest costa més d'entendre, però la campanya és molt bona!

paumarques
Activity Score 1312
Copywriter |

Pau Marquès
(+34) 670 36 79 83
blogdepaumarques.blogspot.com

swamijivanutsav's picture

No comments ... just a suggestion: for an adult toy boutique, I'd prefer something of adult content or visual!

swamijivanutsav
Activity Score 122
Photographer at www.asiemik.com |

Swami Jivan Utsav
https://www.facebook.com/swamijivanutsav

CopyRight's picture

it's is an adult visual, look again

CopyRight
Activity Score 713
mgriff21's picture

Eh, I agree mohindersobti. You're not going to find THESE toys at a sex shop, so why show them. These ads target a different audience than the one you're going after.

Nope.

mgriff21
Activity Score 592
Art Director at VCU Brandcenter (Richmond, VA) 2011 |

I'm here doing this, but feel I should be there doing that. But to do that, I have to be doing this. Does this make sense or do I have to explain that?

Gualcor's picture

Esta es para la dieta del Lagarto

Gualcor
Activity Score 978

--
Stay low, move fast. Kill first, die last. 1 shot 1 kill, not luck, just skill.
http://www.facebook.com/gualcor

hnavas's picture

jajajajaja... funny... great campain!!!

hnavas
Activity Score 47
Art Director at Navas & Partners
satrianee's picture

didn't work with this alligator as it does with the other two. even it is jaggy.. is this store ladies only?

satrianee
Activity Score 3748
PhobiArt's picture

Well, I don't speak Spanish, but I can imagine it in instant:) Immediately reminded me of the possibilities in Czech (my native):) Great and highly imaginative concept, congrats at many levels;)

PhobiArt
Activity Score 87
Copywriter
rebelscum's picture

I feel like there could be a better insight than "dick shaped toys".

Also...plush + moisture = um, ew.

rebelscum
Activity Score 2110
Art Director at Large & IN Charge |

____________________________________________________________

I have thousands of pencils and $1.50 so I'm off to Starbucks

rolling.stone's picture

but most of the time Adult Toy means vibrator / dick

rolling.stone
Activity Score 2741
Copywriter at Delhi , India |

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~ Quite obviously, I have gathered no moss ! ~

riyelam's picture

Cool AD

riyelam
Activity Score 366
Graphic Designer at Linc Pen & Plastics Limited
Ed Rapport's picture

this ad sums it up for me about this campaign. poorly executed. amateurs at best.

Ed Rapport
Activity Score 724
Copywriter at Bookshop Ads - Advertising Portfolio Workshop - Copywriting
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