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Flea

Campaign
Agency Network: 
Published/Aired: 
November 2008

Description

Print advertisement created by Jung von Matt, Germany for IWC, within the category: Personal Accessories.

Caption

Passion for details.
International Watch Co. Schaffhausen

Advertising Agency: Jung von Matt/ Alster, Hamburg, Germany
Creative Directors: Daniel Frericks, Götz Ulmer
Art Directors: Andre Price, Florian Zwinge
Copywriter: Robert Müller
Photographer: Reinhard Hunger
Project management: Markus Wieser, Miriam Paneth
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dsklan's picture

ring comes straight from mordor

dsklan
Activity Score 1926
Art Director at homeshop
Guest's picture

and the litle guy is Frodo? =)) nice photoshop, doh

Guest
pietmiller's picture

Stop this Print Avalange from Hamburg! I get it: You want awards....

pietmiller
Activity Score 100
Creative Director
john doe's picture

so? who not?

john doe
Activity Score 1571
Art Director
Guest's picture

German adc deadline jan 9...so thats why there is a lot of print from hamburg.

Guest
brandsurgeon's picture

Passion for details in a flea-infested environment??? Cool photography, but that's about it for me. I understand what you're trying to say, but maybe that's because I'm a Creative and I see it. Those guys out there, I'm not sure they would. Best of luck in your quest for awards.

---

brandsurgeon
Activity Score 693
Copywriter |

Most times, worst enemies used to be best friends...

Guest's picture

the idea off detail is clearly represented, but let's see how it will go with none-creative(s). from Oto-Abasi

Guest
Guest's picture

I don't understand why there are so much idiots in the advertising world. I am not referin to the ad

Guest
Disco Munky's picture

You must be new.

"stay low, move fast"

Disco Munky
Activity Score 3890
Art Director |

Doin' it for the points

manugon's picture

hahaha good answer

manugon
Activity Score 142
burocreativo
mark3r's picture

That has to be the largest flea in the world!!! (or a ridiculously small ring...) I don't like the fire but the rest looks good.

mark3r
Activity Score 1949
Art Director at Scout
Guest's picture

i like the concept and also the eye which is out of focus in the background.

Guest
Guest's picture

Nice grphic, but I also agree the same it´s a nice concept, but I´m not sure a noncreative will understand it

Any way that realy dosen´t matter because usaully us creatives make advertising for us.

malice...

Guest
missed my turn's picture

haha the whip.

missed my turn
Activity Score 426
AdvMan's picture

I miss original IWC text advertising

İyi Reklam, Kötü Reklam
www

AdvMan
Activity Score 299
www.fikirbenim.blogspot.com |

www.fikirbenim.blogspot.com

Advertising Pawn's picture

Gets the point across very effectively. Love the campaign.

http://advertisingpawn.com

Advertising Pawn
Activity Score 419
Other |

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salamandos's picture

lovely

salamandos
Activity Score 1947
Art Director
Guest's picture

Is everyone missing the fact that the copy has no relations to the visual and vice versa? The ad lacks cohesion, there's a discord. Shame, it could've had greater potential.

Guest
Guest's picture

nice.
dont need the eye.

Guest
Guest's picture

I like the eye in the other ones, but in this one it doesn't blend nicely with the flame.

Guest
Black.Rainbow.'s picture

i like this. ignore all the 'you want awards' comments - who doesn't. my only suggestion would be to include an image of a watch also. that way you lose nothing but gain a lot. I'd probably keep the image as is, but then have a white space below the ad. (like the VW ads) with some copy in it and an image of a different watch in each ad. good luck.

Black.Rainbow.
Activity Score 162
My desk
Guest's picture

"passion for precision" would be better

Guest
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