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Anatomy Model Woman

Campaign
Agency Network: 
Published/Aired: 
August 2009

Description

Print advertisement created by JWT, Kuwait for IVU, within the category: Public Interest, NGO.

Caption

Vegetables are all your body needs

Advertising Agency: JWT Kuwait
Creative Directors: Alessandro Antonini, Mark Makhoul
Photographer: Tommy Morris
Retoucher: Nabil Kamara
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talkingisfree's picture

Maybe the idea was good but execution killed it.

talkingisfree
Activity Score 2712
Art Director
Guest's picture

too rite! lol

Guest
dsklan's picture

i like the execution!

dsklan
Activity Score 1926
Art Director at homeshop
Marlus Lau's picture

Nothing new on this idea.

Marlus Lau
Activity Score 1808
Art Director at Editora O Estado do Paraná / Pós-graduação na Unicuritiba
Guest's picture

a pear is not a vegetable

Guest
Guest's picture

Neither is a tomato!

Guest
Guest's picture

You're right, a pear is a fruit. But then again, so is an eggplant and a tomato. Actually a tomato is a berry, ginger is a tuber, and leeks are technically bulbs, botanically speaking.

Guest
Guest's picture

i just learned something new.

Guest
Guest's picture

Isn't an eggplant also considered a berry?

Guest
Guest's picture

lol

Guest
Guest's picture

Neither is a tomato and who said it all has to be vegetable's? Vegetarians eat fruit as well as vegetables. You are just an uneducated moron.

Guest
Guest's picture

well considering it's titled, "vegetables are all your body needs," ....

Guest
Jet Propulsion Lab's picture

Tomato is a fruit.

No?

Jet Propulsion Lab
Activity Score 10679
Copywriter
silvi's picture

Yes. Tomato is a fruit, but a little people in the world nows it.

silvi
Activity Score 4172
Copywriter
Guest's picture

A smart man knows it's a fruit. A wise man knows not to put it in a fruit salad

Guest
Guest's picture

Ha! Ha! Hat tip to you, Sir!

Guest
Guest's picture

Well played!

Guest
Guest's picture

There's no such thing botanically as a vegetable; it is purely a culinary term. Biologically a tomato is a fruit, but in culinary terms it is a vegetable.

Guest
opposite of u's picture

oh, here's the tomato..that's why there is an apple.....scuse me....:) tomato is a fruit as same as strawberry or mellon is....but anyway we take them as vegetable.......

opposite of u
Activity Score 301
copywriter
Guest's picture

A Strawberry is actually not a fruit.

Guest
Guest's picture

too much of ginger, one might have acidity, nice art-direction nonetheless

Guest
Juan Cabral's picture

Hahaha. Liked it.

Juan Cabral
Activity Score 709
Copywriter |

***
http://ad-genius.blogspot.com/
Advertiser who won 10 or more lions in the last 10 years.
And I am not the real Juan Cabral, guys. So sorry for that!

tanvir hassan raju's picture

ummm..........vegetarian doesn't eat fruit?....i guess they eat....so the copy wud better 'fruit n' veg are all your body needs:)'...then there won;t have any problem wid the visual....lol

tanvir hassan raju
Activity Score 419
Animation Director, Nayantara Communication, Asiatic MCL, a co-producer of sesame street NY, Bangladesh |

tanvir

headoffice Communication's picture

I like it. It's nice one.

headoffice Comm...
Activity Score 196
Graphic Designer at 37/B Indira Road, Ground Floor, Farmgate, Dhaka-1215, Bangladesh
Guest's picture

idea is good, execution is a little boring.

Guest
mikeelrapido's picture

Nice.

mikeelrapido
Activity Score 1929
Copywriter at Evo S.C. |

<---------------SexInAds------------------>

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theanc's picture

Plain idea. Done in some other ways.

theanc
Activity Score 2783
Art Director at NBS / Dentsu Aegis Network |

http://www.augustocorreia.com.br

Guest's picture

I find it hilarious that none of the vegetables pictured actually provide enough protein for survival. at least throw in some soybeans or other legumes.

I do love the design though, but I think that it kind of undermines the message.

Guest
Guest's picture

too bad people are actually made of meat. so I guess meats are all the body needs :)

Guest
Guest's picture

Too bad the body is actually made from meat.. which tells me meats are all the body needs :)

Guest
Guest's picture

Nice one.

Guest
Migzter13's picture

hey. I'm a carnivore, and I appreciated it:D

Migzter13
Activity Score 973
Graphic Designer at De La Salle University, Manila |

Stop Mediocrity. Start Creativity.
There are two kinds of people in the world; people who like mustangs (cool people) and people who like camaros (idiots).

Guest's picture

Actually, I'm gonna guess you're an omnivore. A human carnivore wouldn't survive for more than a couple weeks.

Guest
Guest's picture

Eggplant and zucchini, also fruits. If it has seeds: fruit.

Guest
rolling.stone's picture

1. nobody eats ginger in this proportion, as shown in ad

2. this ad is made in largely non-veg eating dominated region, as well as there are not enough source of farming, so I dont understand the significance of running these ad there.

rolling.stone
Activity Score 2741
Copywriter at Delhi , India |

-------------------------------------------------------------------

~ Quite obviously, I have gathered no moss ! ~

Guest's picture

Don't be so literal folks. Really lol.
This is good. And I think lots of women are (or would like to be) all ginger there. lol.

Guest
Guest's picture

I love the photograpgy work, and sucks to the ad concept; it's all in context.
Maybe some capitalist agenda is all the body needs. That is in fact why the onion is making the throat- to repel the bullshit perpetualy crammed down it with sulfuric acid. Does the body good.
Plus also, who doesnt mind a well groomed fire crotch?

Guest
Guest's picture

i think it's pretty rad. it's just a shame that some people have nothing better to do than come up with stupid ways to complain about everything. it's a piece of art, not the veggie food guide pyramid. get over yourselves.

Guest
Guest's picture

I agree!

Guest
Guest's picture

Hahah its unfortunate that some don't understand the concept of the diagram. Obviously those aren't the only vegetables you would need, and by the way..look at the statistics between meat eating countries and mostly vegan countries. A.) Meat eating countries have far higher prostate cancer B.) Meat eating countries have far higher colon cancer C.) Meat eating countries have far higher ostioporosis D.) I'm not even a vegetarian or vegan, and I know this..meat just tastes to damn good to give up

Guest
Guest's picture

A tomato is both you dumbfucks. But little people in the world know it, like you judgmental idiots.

Guest
Guest's picture

who cares if its not a fucking vegetable, its not meat.. thats all the pic is trying to say.

xx

Guest
Guest's picture

great campaign - swap the apple for a tomato and voila, new ad!!!

Guest
Guest's picture

wonderful image!
impactful and yet strangely tasteful.
Good work!

Guest
johndoughy's picture

I would like to point out that this picture was somewhat grotesque to me.

But I made an account to say, the thing in the mannequin's throat is a leek, not an onion. And "vegetable" is a word with no botanical or horticultural significance. A tomato is a berry and therefore a fruit, ginger is a rhizome and therefore a root, etc etc.

johndoughy
Activity Score 2
schahryar's picture

Really kool ... very creative

schahryar
Activity Score 6
Web Designer/Developer
dreadboy's picture

Can totally agree with that. Well, I'm a vegetarian, so..
I actually like the somewhat-sketchy art direction, as in - it's speaks so much easier to the common-folk. my 2 cents

dreadboy
Activity Score 413
Photographer |

Portfolio * Myspace * Facebook
i can't even spell my name without 'ad'

Guest's picture

I think it's great that someone took the time & effort to do this. I'm disappointed that the first thing most people did when they looked at it, was to complain & pick it apart. Let's not be so picky and start appreciating people a little more.

Guest
Guest's picture

it is a great image. i like how the idea goes with the human's body.

Guest
Guest's picture

the only reason it says "vegetables" are all your body needs, is to parallel the word "vegetarian" so no need to get so picky about it

Guest
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