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Anatomy Model Man

Campaign
Agency Network: 
Published/Aired: 
August 2009

Description

Print advertisement created by JWT, Kuwait for IVU, within the category: Public Interest, NGO.

Caption

Vegetables are all your body needs

Advertising Agency: JWT Kuwait
Creative Directors: Alessandro Antonini, Mark Makhoul
Photographer: Tommy Morris
Retoucher: Nabil Kamara
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Highest Rated

Guest's picture

Horible !

Guest
WillyLatasa's picture

Apple is a fruit.

WillyLatasa
Activity Score 616
Art Director at Sinus.la |

"Bright ideas bring better results"

Guest's picture

You are a genius.

Guest
Guest's picture

So is the pear, and technically the squash.

Guest
Guest's picture

and also the pear...

Guest
PERP's picture

Go green! lol! If our longs where that small we would all be in big troubles!!

PERP
Activity Score 433
Art Director |

.: look for the green giant on the label :.

Creative Criminals's picture

Nice idea but indeed apple is a fruit :)

Creative Criminals
Activity Score 54
Guest's picture

done before.

Guest
silvi's picture

Same execution, same vagetables.

silvi
Activity Score 4172
Copywriter
opposite of u's picture

why didn't they put a tomato instead of apple? it's pretty close to heart shape.....and actually it is a vegetable.....

opposite of u
Activity Score 301
copywriter
Guest's picture

there is a tomato in the woman's subject. a big red pepper would have been good too

Guest
ironcity's picture

tomato is a fruit as well.

http://en.wikipedia.org/wiki/Tomato

ironcity
Activity Score 55
Art Director
Guest's picture

there's a pear too. 2 x fruit

Guest
xishanzi's picture

haha

xishanzi
Activity Score 34
china
tanvir hassan raju's picture

instead of apple....why didn't they use a tomato....lol...anyway.....nice art direction:)

tanvir hassan raju
Activity Score 419
Animation Director, Nayantara Communication, Asiatic MCL, a co-producer of sesame street NY, Bangladesh |

tanvir

Favete's picture

Why do you need 2 ads with the same vegetables? Change the lungs with Lettuce fro example. The pear is here also... But i still don't get why the copy says "Vegetables" when there are some fruits... maybe "lost in translation"? But overall this is a nice idea.

Favete
Activity Score 365
Consorcio Publicitario - Dir. Creativo |

--------------------------------------
Change it, change it now coz they will tomorrow.

ADcoke's picture

B12 deficit

ADcoke
Activity Score 160
buscando trabajo
warreno's picture

A tomato is also a fruit.

Cute idea, but they put the cucumber in the wrong place.

warreno
Activity Score 222
mauroxxx's picture

the main problem here is that the art direction looks boring

mauroxxx
Activity Score 539
Art Director at Ogilvy & Mather Bogotá
ManojMaani.com's picture

Good work

ManojMaani.com
Activity Score 121
Sr. Art Director, Maa Bozell, Bangalore
Guest's picture

Tomatoes are fruits too people :)

Guest
pencilreturns's picture

Ah..for the first time human anatomy looks good..

pencilreturns
Activity Score 99
Creative Director
Guest's picture

Eating Vegetation as opposed to eating animals. The issue is not if one is a fruit or a vegetable. It is about eating a variety of plant based foods. I enjoy the work you put together. You might say it's a nice buffet.

Guest
Guest's picture

Horible !

Guest
Guest's picture

*Technically* the eggplant, zucchini, apple, tomato and pear are ALL fruits. Semantics people, sheesh.

Guest
Guest's picture

This might tempt me back into meat eating.

Guest
Guest's picture

Steak sounds good about now.

Guest
Charlie_12's picture

Nice information

Charlie_12
Activity Score 97
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