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Toucan

Campaign
Agency Network: 
Published/Aired: 
September 2011

Description

Print advertisement created by McCann, Thailand for IUCN, within the category: Public Interest, NGO.

Caption

If we build too much, we destroy.

Advertising Agency: McCann Worldgroup Bangkok, Thailand
Chief Creative Officer: Martin Lee
Art Director: Christo Tchobanov
Copywriter: Martin Lee
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Highest Rated

JeffGreenhouse's picture

I agree with andylefty. The choice of image to use in the eye on this one is a much better fit for the message than in the other ads.

JeffGreenhouse
Activity Score 310
andylefty's picture

Nice photography. The idea of destroying feels strongest with the fire image.

andylefty
Activity Score 4535
Graphic Designer at Central Saint Martins College of Art and Design
dbor's picture

"If we build too much, we destroy" - toucan says.

dbor
Activity Score 1455
JeffGreenhouse's picture

I agree with andylefty. The choice of image to use in the eye on this one is a much better fit for the message than in the other ads.

JeffGreenhouse
Activity Score 310
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