February 2012

Print advertisment created by Sir J.J. Institute of Applied Art, India for Itchguard, within the category: Pharmaceutical.

Use your mind not your hands
The itch relief specialist

Comments (5)

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observant vicky's picture
observant vicky
Activity Score 194

no connection between situation and product. cricket game situation would be better option, where a fielder drops a catch because his hands are busy somewhere else...

ace85le's picture
Activity Score 3935

not really. here he is supposed to waive the red flag with his hands, which are busy scratching his crotch.


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tirthomitro's picture
Activity Score 2758

ok... the school as well as the student creative - please peruse:
being associated with this brand for over 2 years and working to take it to such a level (special mention - NITIN PRADHAN, JK & of corse Rajesh Sonawne, CD, Mudra, Ahmedabad) where it had gone past the problem and used to the product benefit to aid situations that are actually scratched, e.g. scratchings &/or etchings on the walls of buildings including historical ones, marks on tree and at the tin-back of public bus seats saying "can't help scratching?". this won golds at awards.
the next level was showing "THAKUR from SHOLAY" using the same line.
my point here is - please try to find out ways of expressing things through absolutely non-believable situations. and before u skip this comment for being "preachy", let me also say that there is still a lot that can be done with the brand. it's just that nobody's trying harder.

they showed me a picture & i laughed
dignity has never been photographed

infectedideas's picture
Activity Score 3

right sir.. sure will do..

sayyed arshad
+91 9172123108

kleenex's picture
Activity Score 50118

nice art.