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ccsman04's picture

FIVE ART DIRECTORS?????????????? WTF FOR??????? Oh yeah, AND a COPY WRITER???? Did he come up with the "N"????? So how many art directors does it take to work with illustrator and make a [edited by admin for foul language] ad? FIVE! I dont even get this ad... I guess it has meaning in Panama, but its just MATCHBOX. Is it so you can play with your Matchbox on this map? Im sure I am missing something here...

ccsman04
Activity Score 165
ivan's picture

I just want to react to the copywriter comment. Copywriters do not only write copy. They work on the concept primarily.

ivan
Creative Director at Ads of the World
Jiki's picture

Awright Ivan, say it loud.

Jiki
giorgino's picture

..... and a Photographer ! :D

http://georgegrosescuportfolio.blogspot.com/

giorgino
Activity Score 60
Art Director at Freelancing |

______________________________________
www.georgegrosescu.ro

nemesis's picture

I think the concept in this ads is universal, and doesn't have meaning just in Panama. With Matchbox toy cars, a trip around the house is like a cross country drive.

nemesis
Activity Score 765
Creative Director
Guest's picture

i think Ana and Carolina are the same person...

Guest
postman's picture

:D You may be right...

postman
Activity Score 951
Other
Guest's picture

Copywriters are not secretaries who write copylines, we think about concepts you moron!!!! and Art Directors are not MOUSE OPERATORS, so I don't see anything wrong with a crew of profesionals brainstorming about a layout.
I think its a great idea, something new and cool about a cool brand.

Guest
sloppy4's picture

this account has more money than coke is seems.

sloppy4
Activity Score 1492
Rog's picture

See where it's going.
Trying to be too clever to get there.

>>>> That's not an ad. THIS is is an ad.

Rog
Activity Score 6080
Copywriter |

>>>> That's not an ad. THIS is an ad.

Guest's picture

where is sardinia???

Guest
ad pedant's picture

it's just off the coast of Italy :-)... but you unless they're also selling Matchbox ferries to carry you there, it's not needed here

ad pedant
Activity Score 58
Copywriter
manata's picture

MANNATE A FANCULO BRUTTI FROCI DEL CAZZO

manata
the.adnerd's picture

this was done about 4 years ago. it's in the one show, art directors, etc...
it's also here: http://bp3.blogger.com/_Tu04eY71EMQ/RdBh0gunT9I/AAAAAAAAA2Q/KWHa61sYB4...

great idea tho

the.adnerd
Activity Score 160
ccsman04's picture

To ad to the "COPYWRITER" comments (not Ivans but the no named [edited by admin for foul language])... guess WHAT... My PARTNER is a "copywriter" and I know what they DO and DONT do (YOU IMBECILIC JACK HOLE)... so that just ADS to the entire CRAP of this ad... why in the [edited by admin for foul language] does it take a TEAM of TWENTY [edited by admin for foul language] INCLUDING A COPYWRITER to come up with a SAD piece of [edited by admin for foul language] that they COPIED in the first place... And WHOM EVER "created" these ADS was nothing more than a frickin ADOBE ILLUSTRATOR jockey... If you call that "art direction" you OBVIOUSLY dont know what WE DO!!!

ccsman04
Activity Score 165
cortescreativo's picture

Calmese!
(miguelandréscortés / Art Director / Leo Burnett Colombiana)

cortescreativo
Activity Score 118
Art Director |

(miguelandréscortés / Graphic Creative / Y&R)

Nipo's picture

I think ccsman04 is just looking to curse at someone. Whats up, something gone wrong in your life? Please try to behave bro...

Btw looks good, but I'm starting to hate Matchbox and their 10 millions campains.

Nipo
Activity Score 20
Graphic Designer at JWT
Zulo's picture

Yeah, the 1st guy "Ccssman04" is mising something. Intelligence. And prudence.

Zulo
Activity Score 62
Copywriter
Guest commenter's picture

Sorry ccsman04, but if you can't understand why there's a copywriter on these credits, you don't understand how advertising works.

And if you are in fact a real AD at a real advertising agency, you'd realize that the ADs oversee the people who do the illustrations and "direct" it (hence the name, "art director"). Why don't you have the same reaction to an ad that's all photography? Since, by your logic, the photographer should get the AD credit.

You simply do not seem to understand what CWs and ADs ACTUALLY do. I'm not sure what kind of agency you work at, but at most agencies, CWs and ADs concept ideas. Those ideas could be all copy or all visual or anywhere in between. Then the CW will write whatever needs to be written (if anything) and the AD will direct the art (whether it's typography, photography, illustration or whatever).

As for the number of names, maybe this came out of a brainstorm with a bunch of people. Or they split responsibilities to meet a deadline. Who knows? If you had the experience you claim to have, you'd realize that it's not unreasonable.

Also, there's a photographer on the credits because there's a photo in the ad. Look at the lower left hand corner.

Guest commenter
UmberJamber's picture

Sorry ccsman04, but if you can't understand why there's a copywriter on these credits, you don't understand how advertising works.

And if you are in fact a real AD at a real advertising agency, you'd realize that the ADs oversee the people who do the illustrations and "direct" it (hence the name, "art director"). Why don't you have the same reaction to an ad that's all photography? Since, by your logic, the photographer should get the AD credit.

You simply do not seem to understand what CWs and ADs ACTUALLY do. I'm not sure what kind of agency you work at, but at most agencies, CWs and ADs concept ideas. Those ideas could be all copy or all visual or anywhere in between. Then the CW will write whatever needs to be written (if anything) and the AD will direct the art (whether it's typography, photography, illustration or whatever).

As for the number of names, maybe this came out of a brainstorm with a bunch of people. Or they split responsibilities to meet a deadline. Who knows? If you had the experience you claim to have, you'd realize that it's not unreasonable.

Also, there's a photographer on the credits because there's a photo in the ad. Look at the lower left hand corner.

UmberJamber
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